Trying to read Unreasonable Hospitality, but I find it hard to take the restaurant industry seriously. I know they work hard and are talented, but I am not a sophisticated diner, and so it's always just comical. WE NEED THE BEST SOUFFLEE IN ALL OF NEW YORK, OH NO THE NAPKINS!!!11
Unreasonable Hospitality is my #1 “it’s not about product but it really is” and has greatly shaped my view of things.
Build is also great because he really does dismantle the idealized culture many people imagine a business succeeds in and goes into how things actually are made