Do you ever stay up pondering life’s deepest questions like do my @bot s just hang on the weekend without me?

Creator Academy is live. Learn the tools to create on X and how to turn your content into earnings. Start below or anytime from Creator Studio. nitter.siddz.com/i/jf/creators/creator_…

Basketball is back and better than ever with NBA Gametime on X

Anyone that loves what they do and loves the effort that goes into their craft knows that this look is everything

my goat is locked the fuck in

Everyone please meet my friend Beau @joebones23 Beau is a sixers fan. Can we all please let Beau know how disappointed he’s going to be this season? LETS. GO. KNICKS.

Appointment television on the internet

When you have genetically high cholesterol but X is serving Katz’s deli for lunch

We’re doubling down on video on 𝕏. Today, we're piloting Video Kickstart Bonus, an invite-only program that rewards creators for posting their video content here. A few things to know: • Videos must be vertical, under 3 minutes, and content you’ve created yourself. • Videos you’ve already shared on other platforms are eligible, as long as they don’t have watermarks. • You must post at least 15 videos across 15 different days within the 30-day period of the campaign. Invites are rolling out over the next few days, and enrollment closes October 30. Happy posting!!

We've unified plans across Grok, Cursor, and X Premium. Introducing The X Subscription.

The people building X love this platform deeply, and it shows. Improvements are everywhere and there is so much more to come. Welcome back!

Having started in the WME mailroom 15 years ago to now working at X (and getting to work with Ari on @RUSHMOREonX) I loved this book from @AriEmanuel and this episode of @davidsenra - there’s always more to learn by studying the titans in your industry

We usually think of premium sports content as the game, the highlight or the produced show. But on X, the conversation itself is premium content. Look at who’s having it: the league, the teams, players, Hall of Famers, broadcasters, insiders, creators and fans, all reacting to the same moment, publicly, and now with Gametime, together in real time. You can’t commission that cast. You can’t script it. And you can’t recreate it after the fact. The enduring value of sports isn’t efficient content consumption. It’s shared experience. That’s what the world’s biggest sports group chat is all about, and that’s exactly what brands can be part of when they advertise in Gametime on X

The future of fandom is NOW ‼️ A special thank you to the best and brightest in sports for a conversation on innovation and Gametime on X.

NFl + MLB are live. I wonder what will be live tomorrow

Looking forward to speaking at @advertisingweek tomorrow with Andrea Zaretsky, CMO of Morgan Stanley Wealth Management & E*TRADE, and Lance Pillersdorf, CEO of Advertising Week. We’ll talk about the powerful voices on X, why culture happens here in real time, and how advertisers can win in live moments. Morgan Stanley & E*TRADE has been a great partner, and I’m excited to explore with Andrea how innovation, culture and conversation are shaping what’s next.

Come join our amazing partners @MLB @NBA @NFL and I at @advertisingweek on the creativity stage where we'll discuss how the biggest sports leagues in the world are harnessing the real-time power of X to succeed in the new sports economy with Gametime

Live feed of me jumping between NFL and MLB game chats

Airlines x @Starlink is literally the new Redzone