At my last card show, my WNBA boxes outsold MLB, NFL & NBA. I talked to the President of @UpperDeckSports, @eBay’s VP of Collectibles, got exclusive data from @altxyzofficial + @mondometrics, and spoke with Whatnot sellers to find out whats going on. sports.yahoo.com/article/wom…

The top 10 @WNBA teams on social during the 2026 regular season, ranked by total engagements (likes, comments and shares across Instagram, TikTok, YouTube, Facebook and X): 1. @IndianaFever - 89.4M. 48% of the entire league’s engagement. 2. @DallasWings - 18.3M. 10% of engagement from 5% of posts, and the best typical short video in the league at 94.4K views. 3. @LVAces - 10.7M. 4. @minnesotalynx - 10.7M. 5. @AtlantaDream - 10.3M. Third in the league in engagements per post (3.2K). 6. @nyliberty - 8.6M. Third in typical short video views (34.2K). 7. @PhoenixMercury - 6.1M. Fifth in engagements per post (1.9K). 8. @valkyries - 6.0M. 9. @seattlestorm - 5.0M. Fourth in typical short video views (28.1K). 10. @TempoBasketball - 4.5M. Fifth in typical short video views (26.6K), in its first season. Data from MondoTrends by @mondometrics

Houston themed wordle today.

MondoTrends has been out for two months now, and the response has been overwhelming! I've been demoing it to teams, leagues, agencies, and media companies, and I wanted to share some of what customers and prospects have actually said. Here are 10 real reactions, anonymized: 1"CrowdTangle on steroids - I think that's very accurate." - a marketing agency 2"This website is so much better than CrowdTangle." - a sports commerce company 3"This feels like a better version of Tubular... more detailed than CrowdTangle was." - a media company 4"At that price point, it's pretty close to a no brainer for us." - a media company 5"This is kind of the missing piece." - an NBA team 6"We don't have anything currently like this." - a pro women's soccer club 7"This is gonna be huge, especially for our sales team." - an NFL club 8"The sales enablement piece is the most compelling." - an outdoor media brand 9"I haven't seen that, so that was awesome." - a racing league 10"I really like how dynamic it is and how you're able to manipulate the data." - a sports agency MondoTrends is competitive benchmarking and content intelligence for teams, leagues, and brands. You can see how you stack up against your peers, see who is sponsoring what, and slice the data yourself instead of waiting on a report. Thank you to everyone who has taken the time to give me honest feedback. Don't you want to check it out too? Send me a DM and I'll walk you through it.

I talked with @PackScoutHQ ahead of their formal launch today. New repacks open seemingly everyday and the way they operate and report odds are not standardized. A much needed tool for the hobby. My latest for @YahooSports | @onMantel sports.yahoo.com/articles/en…

This is the most powerful new tool for collectors I’ve seen in years. Check it out.

Collecting has evolved. The data and tools available to collectors haven't kept pace. We're changing that with PackScout, starting with digital repacks. Appreciate the launch coverage from @YahooSports and @onMantel! sports.yahoo.com/articles/en…

Some fun cards i’ve pulled recently Picked up the modern jambalaya after seeing @yanxchick post one.

Massive missed opportunity if Mike Tomlin doesn't have autos in the next set of Minecraft cards. made this

This was the worst day of my life

accurate

While you were all stupidly investing in Jaxson Dart I was collecting a real QB. Its Jameis time.

I recently interviewed Luci Yang, Senior Director and General Manager of U.S. Collectibles at @eBay, to talk about why coin collecting is surging, #coinTok, and how the next generation is collecting. Read the full Q&A and breakdown here: My latest for @YahooSports | @onMantel sports.yahoo.com/articles/ca…

Was interviewed by @Courtyard_io on what I'm collecting, why and what's next for the hobby. courtyard.io/blog/post/tips-…

Game, Set, Collect: Coco Gauff is Your New Favorite Collector. According to data from the MondoTrends Cards and Collectibles Social Index, which tracks the biggest accounts in the Hobby across all social networks, her unboxing videos are performing very well. sports.yahoo.com/articles/ga… via @YahooSports

Going to going on @wearetrackradio in about 20 minutes to talk about @Topps new @ChampionsLeague Debut Patch program. Tune in here I think trackradio.com/

Just went over a demo of @mondometrics with @nickcicero and whoa! If ever there was a spiritual successor to @crowdtangle, this is it.

Training camp is the one stretch of the NFL calendar where social teams get real access to players. Here's what they actually did with it. We pulled post-level data for all 32 teams across TikTok, Instagram, YouTube, X and Facebook during the 2026 camp window (Jul 15–Aug 25) using the MondoTrends National Football League (NFL) Teams Leaderboard, then looked for the patterns that beat the league average repeatedly — not the one-off viral hits. 1. Lighthearted pranks: +290% engagement lift, cross-platform The New York Jets' "that's awkward, were you not invited?" bit: 304.5K engagements, 6.74x their TikTok average. Zero football content. All personality. 2. Teammate duos: "Tag your bestie" framing built on real friendships (Cincinnati Bengals leaning on Burrow & Chase, plus Dallas Cowboys and San Francisco 49ers versions) cleared 25K+ engagements on formats that cost almost nothing. You can't script chemistry. You notice it. 3. QOTD: +66% lift vs. the league average post Off-topic pop culture questions grabbed pitch-side while access is highest. The Arizona Cardinals Football Club Soulja Boy moment: 608K views on a 15-second ask. 4. Emotional connection content: +150% lift Josh Allen's rescue puppy post was the biggest in the dataset: 536.8K engagements, 2.44x the Buffalo Bills TikTok average. No football knowledge required to feel something. 🐶 5. Season firsts Name the moment, then get out of the way. "@stefondiggs has arrived 📍" — 120.8K engagements, 4.79x the Washington Commanders' IG average. The shortest caption was the strongest performer. The thread connecting all five: these are pillars, not ideas. A format with a name and a recurring slot can be measured on its own — so the call on what to keep, kill, or fund next camp is backed by a season of data instead of a hunch. Nice work by @MTZLER with the analysis on this one.