Just launched DigitalContentTuner, a custom GPT to help SEOs and content marketers create regionally relevant, inclusive content across 🇬🇧 🇺🇸 🇨🇦 🇦🇺 ✔️Try it here: chatgpt.com/g/g-6803a5bafbbc… ✔️More info: montserrat-cano.com/building… Thanks to all the testers! #SEO #ContentMarketing

I am very happy to keep hearing more and more people talking about setting processes and governance in relation to AI. Now, is this what's really happening at companies? Asking for a friend

INTERESTING! Bing Webmaster Tools is once again leading the charge: you can now see topics you're being cited for, how often they're cited and related grounding queries. This is the closest we have to classic search data. Your turn, Google!

My heart is filled with sadness after hearing about the passing of @nickwilsdon , a respected figure in the digital industry for a good reason and a kind person I am going to miss. My deepest sympathies to his family and colleagues at @TorquePartners

Few things mean more professionally than being asked for my views: invitations to write, requests to speak, feedback on someone’s work or career, a colleague who trusts my judgement. I welcome the recognition but what matters is knowing that what I’ve learnt is useful to others.

You can tell clients "LLMs are probabilistic" until you're blue in the face, but I don't think most people fully appreciate how much of a mind bender it is for GTM teams who want to win AEO but don't live and breathe this stuff. We all started our careers working with systems where the relationship between inputs and outputs was predictable, but LLMs are not. With LLMs, a brand might show up consistently one week and disappear the next, even if nothing meaningful has changed about the brand or its marketing. And trying to figure out why less drastic, more subtle changes happen is typically a mix of guesses and bias. All this makes it difficult to distinguish between what's working, what's just noise — and when you are successful, what to double down on. We've all been trained to look for patterns, establish benchmarks, build repeatable processes. so naturally, we're trying to force AEO into the same box, but it isn't going to work. We need to get comfortable with the idea that we can't engineer certainty or predictability into AEO programs. That doesn't mean we stop measuring, testing, or trying to improve outcomes. However, I think we, as an industry, need to rethink what success looks like, the expectations we're trying to set, and how much confidence we should have in the conclusions we're drawing.

Rollout complete. Time to check

Wishing all the speakers, moderators and attendees at @brightonseo a fantastic event! Great to see familiar faces and great topics on the programme: @MarcoBonomoSEO, @charlesmeaden , Giulia Panozzo, Adrijana Vujadin, @alexmoss, @TheCoolestCool @annatlewis or @GregGifford etc.

🔴 ÚLTIMA HORA | Muere Maricarmen, la mujer que encendió la lucha contra los desahucios en España social.elpais.com/urv75

Gracias a @hdeprada de @ModularDS y a Juanma de @SiteGround por organizar #wpagencyforum, a los ponentes y asistentes por las conversaciones tan interesantes

El networking está siendo de lo mejor

Por si no estáis viendo el evento y la ponencia de cierre tan dinámica y entretenida de @joanboluda

La inteligencia artificial cambió la forma de @joanboluda de trabajar con WordPress. #wpagencyforum

Saber de lo tuyo es esencial, pero un director de agencia debe verse como alguien transversal, que entiende de negocio y que genera confianza. Cuida lo que publicas por lo que se puede percibir. Vida ordenada es lo más acertado. #wpagencyforum

La importancia de la marca personal y consejos con @martaemersonme Gran comunicadora. #wpagencyforum

Una charla estupenda y necesaria sobre la adopción interna de AI y valor añadido de la IA en procesos, por @cortijc #wpagencyforum

Arrancamos #wpagencyforum con @ModularDS y @SiteGround . Ya se ha nombrado el LLMs.txt

Corporate culture needs to quit romanticizing suffering. You’re not hustling working nights and weekends. You’re under supported.

We've talked about voice in search for over a decade. I've recently heard about where voice AI is heading. The voice is generated, but its value depends on what sits behind it: accurate info, retrieval, connected systems & ownership. New capabilities don't remove dependencies.

It was coming, I guess. But, I haven't seen this replicated. In the meantime, I talked today to a teenager at an AI event who is monetizing a platform to get AI mentions. The "new SEO", apparently.

Call me if you want to enhance your speaker line up or need a qualified teacher or trainer to add a global and programme delivery perspective. Montserrat-Cano.com