$20k day with an 11% conversion rate
And yet...
You're still NOT testing landing pages like you test ads
Imagine if you made 1 batch of ads
It didn't convert
And then you gave up on testing ads.
Sounds dumb right?
Well, that's what a lot of you are doing with your landing pages...
You make ONE "6 reasons why listicle"
That you copied from some 9-figure brand
Tested it for 3 days in Meta
Watched it flopped
And then tell yourself:
"I've tested listicles & landing pages, they don't work for me"
SKILL ISSUE.
Here's the fix:
Step 1: Create new ads with INTENT & for a specific AVATAR.
Step 2: In order to do step 1, you should have researched the person you are going after.
If you didn't, scrap the ads & make new ones after you do research
Need help with research?
Google:
"X AVATAR dealing with problem - reddit"
Step 3: Copy the language that your CUSTOMERS use to write the page
Step 4: Build the page FAST af in
@Pagedeck
Step 5: Test it following the 3:2:2:2 method
Yes, there is another 2.
3 = Ad Visuals
2 = Headlines
2 = Copies
2 = LANDING PAGES
For every SINGLE creative test, make sure you duplicate your batch of ads
And test a 2nd LP with it.
Step 6: Launch in your testing & scaling CBO to leverage Meta's algorithm.
Fck an ABO test.
Way too slow for me.
Step 7: STAY CONSISTENT
If the page flops, it's a skill issue.
Analyze why it sucked, and make it better.
Pro tip:
If the page sucks, it's likely due to above the fold.
Or the offer sucks.
For context, we tested 10 pages THIS MONTH for the brand below
Yes... 10.
Success does not happen by accident.
If you want to scale, put the work in.