Your AI-native retention platform for Shopify stores. SMS + EMAIL 📲 💬 🤑
Remote, USA
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Segmentations used to be a guessing game. Not anymore. postscript.io/email
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Your most valuable BFCM subscriber is not your loyal customer from 2021.
It’s the person who hasn’t signed up yet.
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Collect up to 30% more subscribers during BFCM by adding an exit intent popup. Easy win, easy to set up.
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You don't have to listen to us but you have to listen to @Bbruhis
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Postscript retweeted
Most brands go quiet on these 3 BFCM days:
> Tuesday before Thanksgiving
> Sunday between Black Friday and Cyber Monday
> Wednesday/Thursday after Cyber Monday
@PostscriptIO's data says that’s exactly when you should send.
Which one are you skipping this year? 👇
TODAY’S SHOW // 10.14.26
> @natelagos (Shootin’ Doubles)
> @heyitsalexP (No Best Practices)
> Victor Luzzi (Aki)
> @lauren_huttner (Pebble)
> @ryangarrow (Logical Position)
Storylines:
+ Meta Is Turning Your Ads Into DPA
October 28, Meta starts bolting “product browsing” onto your existing ads. Default on. Opt out, or the creative you spent all quarter testing serves as a catalog carousel, two weeks before BFCM spend ramps. (Via @herrmanndigital)
+ Holiday Growth Is Half Inflation?
Mastercard calls for 5.5% holiday growth, the best since 2022. Then the asterisk: 2.8 points of it is inflation. Per Advertiser Intelligence, Circana has shoppers planning $779, down from $796 last year, with 74% hunting deals. Adobe sees AI-driven traffic to retail sites up 130%. Same dollars, more sellers fighting for them.
+ AI Cameras Are Grading Factory Workers
A viral clip shows AI cameras in a Chinese factory scoring workers move by move, every reach and pause graded in real time. How long before your 3PL installs one?
Great Finds:
> @Intelligems Is Now a Shopify Certified Partner
> @MinorFigures Co-Founder on Analog Distribution
> TikTok Shop Caps Affiliate Invites at 200/Day
> @SharkNinja Turned a Fake F1 Team Into a Real Deal
nitter.siddz.com/i/broadcasts/1vKpPNmBV…
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🫡
Shoutout @PostscriptIO
We're migrating a client to another ESP right now (they wanted sms/email bundled) and the PS team has been super collaborative and responsive in helping migrate.
I plan to work with PS more and more over the next few years, especially given their default isn't "f you for leaving". I've had bad experiencing with other ESPs so I really appreciate this.
It's a long game ya'll.
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Your list is your BFCM revenue. Our in-house expert shares how to optimize those opt-ins right now for a more impactful selling szn.
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Postscript retweeted
The New Playbook with Alex Beller
@ringmybeller from @PostscriptIO joins @jackdoesecom and @rishabhmjain.
Listen to the full conversation here on X, YouTube piped.video/Zp_2EYRESTI and Spotify open.spotify.com/episode/6pv…
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Postscript retweeted
Yesterday I joined a call with a well known 9-figure brand that's been on @PostscriptIO for a few months.
I was very pleased to see that all 5 AI products they're using are driving meaningful gains proven by holdout test:
- AI Popup Retrigger: 23% increase in opt ins 📈
- AI Infinity Test Automations: 26% increase in revenue per message 💰
- AI Infinity Test Campaigns: 30% increase in revenue per message + 🤖 has beat control on all 100% of campaigns
- Shopper Responses: $50k incremental revenue, 278x ROI 🗣️
- Most importantly, Shopper Automations (creates bespoke 1:1 automation flows for subscribers): 78% lower unsubscribe rate + 35% increase in revenue per message 💸
Pretty crazy.
Including screenshots as evidence.
Here's my question - if you're a @PostscriptIO customer why aren't you using these?
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@Bbruhis was our first marketer sending emails on Postscript and he knows what's up
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Postscript retweeted
It's election season, and I'm here to talk politics.
Building a business is hard enough.
And sendflation is a disease in an otherwise moral ecom society. It must end.
So today, we're doing something about it.
Excited to launch Sendflation.
Together, we can bring an end to Sendflation once and for all 🤝
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We know, we know. We've been "all in" on SMS. But we didn't roll out just another "all-in-one".
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Postscript retweeted
Major win for ecommerce businesses: California SB 690 is now law.
The bill curbs one of the most aggressive California Invasion of Privacy Act (CIPA) litigation theories used against businesses over routine website technologies.
The EIA strongly supported this reform along with @YesOnSB690 and worked to help push it across the finish line.
What changed and what businesses should know:
ecomm-alliance.org/blog/gove…
#SB690 #CIPA #Ecommerce #California #StopCIPAShakedowns #AbusiveLawsuits #EIA
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