Strategist, writer, and founder of #Strella. Writing about work, leadership, and the things we don't always say out loud.
Harrisburg, PA
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How do you know when a social media trend is worth joining?
Not because it’s popular. Because the brand has something natural to add.
One client did exactly that with Instagram’s logo change, and it became the brand’s highest-engagement post of all time.
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Locked Out: The AI Agent Can’t Get Through the Front Door businessesgrow.com/2026/10/2… via @markwschaefer
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I was in a meeting recently when one of my cats started pawing at the screen because he wanted in.
I casually mentioned there are seven cats living here. The reaction: “What? Seven?!” 😂
Apparently this seems more normal to me than it does to everyone else.
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I recently pursued a contract opportunity I was excited about. The more time I invested in the process, the more I found myself wondering: how much work should it take to get work? tinyurl.com/SSMHrngPrcss #Strella
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Can a social media strategy try to do too much? I think so. When every campaign, trend, platform, and opportunity becomes a priority, the strategy loses focus. A strong strategy isn't just about deciding what a brand should do. It's also about knowing what not to do.
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Impactful new perspectives on the future of AI and marketing businessesgrow.com/2026/10/1… via @markwschaefer
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Dad has been settling in pretty well since the move. His latest purchase is this trike, which feels like a good sign that he’s getting comfortable here.
I would, however, like to formally warn the neighbors. 😂
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My capacity has shifted this year, and I’ve had to rethink what “doing enough” even means. I wanted to share what it’s been like to care just as much as ever while juggling more than I planned for. tinyurl.com/SSMFallingShort #Strella
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A lot of people have real expertise but don’t naturally see themselves as thought leaders. The challenge is translating what you know into a point of view that adds something new. Thought leadership starts when experience gives you something different to say.
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I Was Wrong About AI and Brand Trust. Here's What Actually Wins. businessesgrow.com/2026/10/1… via @markwschaefer
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Fall is definitely starting to show up around here. 🍂
Unfortunately, that also means it’s almost time to close the pool, and I’m not ready. 😂
I’m going to enjoy this view for as long as I can.
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These past few weeks with my dad have made me think more deeply about what shared life asks of us. It has been steady, imperfect, and far more meaningful than I expected. tinyurl.com/SSM3WeekUpdate #Strella
Made with AI
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The Pathetic State of Content Marketing: A Plea businessesgrow.com/2026/10/0… via @markwschaefer
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The question someone asks and the question the data can answer aren’t always the same.
Sometimes the real work is figuring out what we’re trying to understand, what the data can support, and how confident we should be. I’d rather add an asterisk than create false confidence.
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I’m realizing how easily continuity slips when the day fills faster than intention can keep up. tinyurl.com/SSMMoreTime #Strella
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A few people have asked to see Dad’s new space now that he’s officially moved in, so here it is. The first video shows his main living space, and the second is his newly remodeled bathroom. We’re glad he is here!
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Ten months in, I still catch myself appreciating the little things. More space. More quiet. More room to work, relax, and spend time outside with the cats. Frankie seems pretty happy with the arrangement, too.
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I started thinking about how tech subtly keeps us constantly available. It seems minor, but it actually changes how people engage and what standards leaders create. Writing it out really clarified things for me. tinyurl.com/SSMResponsive #Strella
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