Keynote speaker, futurist, consultant, college educator, author of 12 books including "KNOWN" "Marketing Rebellion," "Belonging to the Brand," and "Audacious."
Interesting book about how marketing is changing. By @markwschaefer
Reading for my Fourth edition of How to Market a Book which has a lot more about AI in!
Interesting book about how marketing is changing. By @markwschaefer
Reading for my Fourth edition of How to Market a Book which has a lot more about AI in!
“A strong brand … must be trusted by people. And understood by machines.”
I trust Mark on this.
I Was Wrong About AI and Brand Trust. Here's What Actually Wins. businessesgrow.com/2026/10/1… via @markwschaefer
I read a ridiculously awesome blog post by @markwschaefer, “The Collapse of Consideration,” and had to share my takeaways recently while walking down Longwood Avenue in #Boston.
#AI is changing how consumers decide what to buy.