The Leading Global Technology Company for Social and Walled Gardens
Los Angeles, CA
- Tweets 1,552
- Following 1,783
- Followers 2,329
- Likes 1,979
Pinned Tweet
🗞️NEWS: Zefr & @tiktok_us announced Expanded Brand Suitability Protection on @tiktok_us with AI-Powered Exclusion Lists. Learn more: prn.to/3G8pGs4
241
More brands and agencies are adding #ChiefAIOfficers — and it’s not just a trend, it’s a transformation. Zefr was one of the first in ad tech to make the move. #AI #AdTech #Leadership #CAIO #Digiday
Senior roles for AI bosses are becoming more common at advertisers and agencies. Some face internally and others are external evangelizers. buff.ly/IQ8f0qK
3
227
🗞️NEWS: We’re excited to announce the expansion of our AI-driven brand suitability measurement capabilities, now available for @Snap through the company's new Brand Suitability Suite. Read more & request a demo here: bit.ly/41ssJ6B
1
416
📰NEWS: Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available. Read more: bit.ly/3WZDYRq Request a Demo at zefr.com/zefrmaxdemo
1
1
275
Zefr retweeted
Zefr×オプト対談：ブランドセーフティと広告効果をいかに両立させるか[#インタビュー]
#Zefr #オプト #広告効果 #ブランドセーフティ #オンライン広告 #インターネット広告 #デジタルマーケティング @OPT_PR @ZEFRinc
exchangewire.jp/2024/07/03/i…
2
2
231
Zefr retweeted
It’s no secret that fake news is a big issue for brands. @ZEFRinc takes a deep dive into how misinformation affects brand perception and other KPIs. adweek.com/resource-library/…
3
2
3,532
Zefr retweeted
Today's weekly @Digiday AI Briefing looks at two surveys related to consumer perception of AI-generated content, if people can accurately ID fake news and how misinformation impacts ads & brands adjacent to it.
Here's a chart from a survey from IPG's @MAGNAGLOBAL & @ZEFRinc:
1
2
6
2,219
NEWS: @ZEFRinc and @IPG_Mediabrands Launch First-in-Kind Agency Partnership to Combat Misinformation. Collaboration will deliver campaign solutions for brands to avoid misinformation across social platforms in priority areas. Read more: mediapost.com/publications/a…
1
3
302
NEWS: Zefr + TikTok Expand Brand Safety & Suitability Measurement through Advanced Controls for Global Advertisers. With new Category Exclusions & Vertical Sensitivity controls, brands gain advanced protection and customization. Read more: bit.ly/3JaQTbX
142
Zefr's Co-CEO & Co-Founder @RichRaddon joined @aripap and @digitalshields on the @marketecturetv podcast. They discuss the challenges of #misinformation, the role of #AI in creating and combating it, and the implications for brands and platforms.
Listen: lnkd.in/e8riDNMc
Episode 66 with @richraddon from Zefr talking AI and election season.
🥸 Identifying fake and biased content
👥 @digitalshields endorses Trump?
👻 Forbes runs an MFA site
Spotify: open.spotify.com/episode/1G2…
Apple: podcasts.apple.com/us/podcas…
1
2
500
🗞️ NEWS: @ZEFRinc's AI-powered #brandsafety and suitability verification solution for @Meta has been expanded to support Japanese, Thai, Malay, Turkish and Vietnamese languages.
➡️Read more on our blog: bit.ly/3ITxjRe
93
#Deepfakes impact celebrities, creators, & brands, with some caught in #AI dilemmas without consent. Tackling unauthorized #AI content demands a proactive strategy.
Read more:
marketingbrew.com/stories/20… via @MorningBrew
85
“I know firsthand that advertisers value these controls especially during volatile times, as it gives them the tools they need to maintain business continuity while preserving their brand values.” - Samantha Stetson @Meta
Great read in @adage adage.com/article/digital-ma…
3
100
🗞️ NEWS: @ZEFRinc and @Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on @facebook and @instagram Reels.
Thank you to our partners at @Meta and #GARM for the continued collaboration and innovation.
➡️ Read more: prnewswire.com/news-releases…
2
1
221
📢 NEW: Zefr Expands TikTok Product with Suitability Exclusions
“The continued innovation in brand suitability on TikTok reinforces Zefr's commitment to provide advertisers with a complete view of their brand suitability on platforms” @RichRaddon
prnewswire.com/news-releases…
2
116
NEW in @adexchanger: Generative AI's role in amplifying political misinformation ahead of 2024 election complicates the terrain for brand marketers + raises urgency for ensuring platform trust.
Read more from @ZEFRinc Co-CEO & Co-Founder @RichRaddon: adexchanger.com/data-driven-…
1
156
📷NEWS: @ZEFRinc and @Meta launches Brand Safety Verification for Instagram Feed, adding global languages. Read more: prnewswire.com/news-releases…
135
Zefr retweeted
Twitter makes safety promises to advertisers, but that could still be a challenge from the looks of it. Can Twitter and Elon Musk really adopt carefully crafted standards that were set up well before he entered the scene? adage.com/article/special-re…
1
2
2
4,945
Zefr’s mission to help scale GARM brand safety and suitability technology across global social platforms continues.
This week at #CannesLions2023, we're also kicking off meetings to review more Brand Safety & Suitability providers. We want to enhance our existing suite of controls, even though we continue to make huge strides In Brand Safety. So, where are we today?
1
297