iโve hosted events that have had anywhere from 30-90% show rate, but this is what helps:
> be picky about who you accept - i usually manually check their linkedin or twitter
> make the topic of the event super specific and niche. a โbuilders meetupโ will have lower show rates than a โcreative technologists experimenting with edm demo nightโ
> you can add more friction to an event rsvp. ask about their interest, motivations, questions - those whoโd flake will be too lazy to even rsvp
@nikunj throws amazing events!
When I say people it's 70%+ for me they are often shocked since the average is about 25%.
Here are some things that work for me (assume this is a free event and this is an event that has interesting people show up or a speaker that people are genuinely excited about):
> it's all proportional to event size. greater than 100 all bets are off, smaller than that you can have some control
> be very open about who you are admitting, when and how. who gets priority, and who does not. this may seem controversial or gatekeeping but it just makes it easier for people to opt in
> one week before the event i send a screenshot of the partiful/luma of the people that are waiting (if they are). make it easy for them to cancel then.
> 3 days before the event, i tend to ask them a thoughtful question on what they are hoping to achieve from the event and use it as a nudge to discover if they'll join or not. most people cancel 48 hours out, and so this one is important.
> 24 hours the event, i send a handful of people an option to invite a +1 if they like as a way to still meet event capacity. this allows to buffer for the last minute cancellations that eventually happen
> day of the event i send them a full run of show including times they can show up IF they are late, which some people are almost all the time. a lot of people realize they are going to be late and don't end up showing at all, this allows them to get an opportunity to be late and still show up.
Hope this helps!