I try to stay cheerful and constructive most days.
But today I have a bone to pick with the community. A friendly bone, but a bone nonetheless.
As advocates and issuers of digital credit, we do our customers a tragic disservice by expressing the dividends on preferred equities primarily as percentages.
Why?
Think about what happened this summer. Amidst cascading liquidations, we saw confused, scared holders of
$STRC and
$SATA who misunderstood how those stocks' dividends are computed.
That's not so much an ignorance problem on their part — though that is a component — but rather a marketing and communications problem on ours.
If I tell you that a preferred stock pays a 12% dividend, it's not immediately clear whether that's 12% of a constant number (the "stated amount," or par value) or 12% of a moving number (the market price).
The truth, as we all know, is the former. But to people unfamiliar with fixed-income conventions, that can sound almost too good to be true.
This isn't theoretical for me. My dad misunderstood this concept. Multiple times. And his reaction unmistakably confirmed that it sounded too good to be true.
"How??" he asked in disbelief.
Regular folks simply don't have the experience that would make this intuitive or obvious.
Some of you may be tempted to think that this misunderstanding was due to generational differences. ("Oh those old folks! Bless their hearts.")
My girlfriend — who is half my dad's age, regularly uses the Robinhood app, and is generally the quintessential educated millennial — had the same misunderstanding.
This issue does not discriminate by age. It discriminates by domain-specific knowledge.
This is why, as many of you may have noticed, I generally try to talk about digital credit dividends in a way that is precise and unambiguous.
Instead of saying "12%" I'll say "$12 per share".
$12 per share is easy to understand, and it implicitly conveys the distinction between the dividend amount and the effective yield.
If you understand that the share price can move, and you understand that the dividend per share does not change until the issuer changes it, you've already cleared one of the biggest conceptual hurdles.
The real tragic comedy in all of this is that the percentage is calculated from a fixed amount ($100), and therefore there's no need for the ambiguity in the first place.
The reference amount doesn't move, so why use a percentage as part of the first-impression handshake?
I ask everyone to thoughtfully consider, in the context of digital credit — which is already a completely new concept to many — whether the conversational familiarity of percentages is worth the risk of misunderstanding by our audience.
If you're speaking to a fellow expert who understands what you mean by "12%," the risk is tiny.
But if you're writing content that may be picked up and read by people who aren't experts, the risk, in my opinion, is much higher.
And the failure mode is silent. We don't get immediate feedback when someone misinterprets the number. We may never even know it happened.
I know that almost all of us (bears and FUDsters excluded) are trying our best to educate others in good faith. I'm grateful to be a part of this community, and I appreciate the dialogue and feedback I've received and continue to receive from so many of you.
That is all. Thanks for your time today. 🧡
$STRC $SATA $SATS