The less people know about a subject, the simpler the answers seem. Cognitive science explains why.
We have two cognitive information processing systems. Nobel prize-winning psychologist Daniel Kahneman called them System 1 and System 2.
👉 System 1 is quick, automatic, not fully conscious, and emotion-driven. It provides a false sense of certainty in the absence of real knowledge and understanding.
👉 System 2 is slow, deliberate, conscious, rational, and information-driven.
The more we know, the more likely System 2 is online— and the less willing we are to accept easy answers that “seem” right.
The less we know, the more likely we’re relying on System 1—and the simpler the answers seem.
This explains a lot of public discourse.