I am absolutely not retweeting this simply because the price has gone up. That is not the reason at all. Still, I’m glad that he is at least doing the minimum he should be doing. This is what a leader of an ecosystem should do. They should speak up and make their voice heard.
This was the fundamental reason why members of the Korean community wanted a CMO in the first place. If there had already been sufficient communication like this, the community wouldn’t have even felt the absence of a CMO.
Until the Monitoring Tag, the Stacks team did not respond to any user complaints, and eventually, the community reached a point where it was falling apart.
The Stacks team I know has always had the mindset of, “Ignore the FUD. If we keep building, people will eventually recognize it.” But from both a marketing perspective and a crypto perspective, that is a fundamentally flawed approach.
We are now entering the age of social media and AI. In the 21st century, where even a minor misunderstanding can quickly spread like wildfire if left unaddressed, I think the Stacks team’s community response over the past six months has been absolutely the worst I’ve seen. In fact, the average activity level of the Stacks Korea chapter, measured by conversation volume, dropped by 90% during the period when there was a lack of communication.
I sincerely hope this isn’t just a temporary burst of activity aimed at getting the Binance Monitoring Tag removed. I hope you can become someone who genuinely communicates with the community, rather than only reaching out whenever a problem arises.
ps: what the ecosystem needs is not simply the narrative that “STX is the beta of BTC.” The ecosystem has relied on that slogan for far too long. Instead, I think Stacks needs a new marketing narrative built around the idea that once institutional staking becomes active, Bitcoin L2s will actually come to life. The resulting impact will be enormous, and it could bring significant changes, especially to
$STX.
I hope the interim CMO can execute on this vision well.
The historic low for STX/BTC was always 1,000 sats. Last cycle was strange:
(a) Stacks was the first project to cross the previous all-time-high last cycle. It ran as bitcoin beta before the 2024 halving. Earlier/faster than we expected, honestly.
(b) Stacks peaked in Dec 2025 (ten months before the bitcoin peak) and has been in a bear for 20 months already. Much longer than other assets.
(c) This bear Stacks got hit much worse than before. Breaking the historic 1,000 sats line. Even now we are at 300 sats.
With fundamentals at an all-time high, in my view, this is one of the most asymmetric market positions. Not financial advice, but my family office is positioned accordingly.
We think that $0.77 represents what STX/BTC should’ve been at (1,000 sats, the historic low, and BTC at 77,000). That’s roughly a 3x from here. But that is just catching up to going into an ultra-negative zone against BTC.
As bitcoin starts to recover, the market will start looking for the bitcoin beta, and there is just no other asset. See Hal Press 2023 thesis for a detailed breakdown of this.
But the bitcoin beta is just one part, maybe a smaller part now because the real fundamental shift is the launch of bitcoin staking with 5% institutional STX purchase/demand to participate. This simply didn’t exist before and is a 100B-200B market.
I’m writing publicly about this because after the Binance risk monitoring tag I promised to stop being the “humble engineer” and speak my mind. These are my unfiltered thoughts. Not financial advice. Please do your own research. See disclaimers.
In summary, wake me up at $0.77 or more precisely 1,000 sats for STX/BTC and then the next cycle can start.
We’re going back to building. Forward!