Digital marketing agency helping businesses find new growth. Follow Hill Web Marketing for the latest in SEM, SEO news and CRO insights.
Minnesota, USA
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Agent skills are tremendously useful. They act like modular upgrades, giving AI the precise capabilities it needs to handle specialized tasks. Great example from @SeoRobertson 👇
We've built around 200 skills at our agency.
None of them hold client-specific guidance. Wherever a step needs it, the skill tells the model to find that client's canonical doc, and to create it if it's missing.
We call them skill hooks.
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Boy - read this! "Predicting the Next Google Core Update (October 2026)" by @Marie_Haynes 👇
reports.mariehaynes.com/core…
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If I understand this correctly, @dejanseo, by turning off Google Search the moment you/I attach a file, Gemini is essentially locking the door to the room: while the AI is holding the private folder, it is not allowed to reach out to the public internet at all—neither to type search phrases out, nor to bring random web pages in. Have you gained more insights?
Google disabled Google search in my @GeminiApp because I added an attachment, it said:
"Uploading a document to Gemini Chat now locks the session to those files to prevent confidential document content from leaking into external search queries and to stop outside web results from contaminating your file data."
Somebody thought this was a great idea and it passed all the checks and went to production.
WOOOOOOOOOOOOOOOOOW.
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Exited to see upcoming results for @Marie_Haynes - Gemini 4 Argon + OKF
After spending the afternoon building, I'm fairly confident that Gemini 4 Argon plus my OKF driven knowledge brain can do a better job than my biological brain alone when it comes to data analysis and consulting.
They weren't kidding when they said it was good at knowledge work.
I'm half excited and half terrified. We are nearing the point where AI will be as smart as any human on any cognitive task.
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Confused by Google's overlapping "skills" terminology? 🤯
From Gemini productivity features to executable SKILL.md files, bridging human expertise with machine-readable data is vital for agentic SEO.
Google rewards people-first content that fulfills human needs, regardless of how it is produced. To perform in AI search experiences that synthesize complex queries, structured data must explicitly match visible copy. By speaking the deterministic language of machines, we protect and elevate the human experience.
Learn how to structure your Knowledge Graph for the era of AI search ⬇️
hillwebcreations.com/google-…
#SEO #AgenticAI #KnowledgeGraph #Gemini #GenerativeSearch
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Exciting news: Gemini Agent is an autonomous digital co-worker useful in:
- workflows
- cloud databases
- 3rd party business apps
@Marie_Haynes explains this beautifully
Ooooh…Google announced Gemini Agent - meant to help small businesses agentically. This is big news!
It works inside Gmail, Drive, Docs, Slides, Sheets, Chat and Calendar carrying the same memory, skills and controls it has everywhere else.
It also has skills for data analysis, industry specific tools, connectors (like DropBox, Asana, GitHub, Notion, Slack) and knowledge.
It runs in the cloud and can be accessed from any device.
It can create subagents to go get stuff done for you in parallel and run for hours or days.
It can use Gemini OR Claude and other models are coming soon including open models.
cloud.google.com/blog/topics…
cloud.google.com/blog/produc…
Our Search Bar Pro meeting is starting soon so we will definitely go over this in more detail.
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Jeannie Hill retweeted
Google announced new YouTube playlists for learning Search fundamentals and Technical SEO. This is such a good idea with resources you can have new SEO staff go through. Or really for anyone who wants to learn SEO.
You'll learn how Google crawls, indexes and serves content, how to optimize for Search and how to use GSC and Google Trends.
These videos are not new - it's just the playlist curation that is.
The playlist for Search fundamentals:
piped.video/playlist?list=PL…
The playlist for Technical Fundamentals:
piped.video/playlist?list=PL…
The blog post about these new playlists:
developers.google.com/search…
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It would be impossible to write this much without in-depth topic expertise. Congratulations to @rustybrick for an astounding accomplishment. You have a dedicated following that deeply appreciates your authorship. 🙏
I officially hit over 45,000 articles on search topics between @seroundtable (34,973) @sengineland (9,142) and my early days at @sewatch (1,140)
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A Sunday message from @DynamicWebPaige that applies to every day.
"Do nothing from selfish ambition or conceit, but in humility regard others as better than yourselves. Let each of you look not to your own interests, but to the interests of others."
⛪☀️ Happy Sunday, folks!
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Jeannie Hill retweeted
Check out the new Gemini 3.8 Live creating a new website on the fly as this person draws and describes what they want.
My thought - This sets Google up nicely for AI glasses - or as they call them, "Intelligent Eyewear." Gemini will be able to not only converse freely about anything you see but also do thinking and coding in the background.
And yesterday Google announced you could do and discuss Deep Research with Gemini Live.
We’re introducing Gemini 3.8 Live and 3.8 Live Extended Thinking – our best conversational AI.
The models talk, think, and handle tasks in the background without breaking your flow. 🧵
Made with AI
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Jeannie Hill retweeted
Again, Google will never provide super-valuable data in the GSC links report since spammers could reverse engineer things if all the data was there... Doesn't shock me the report is lagging (again). Seems like the last time it was updated was early August.
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Jeannie Hill retweeted
Exciting day for NVIDIA and @huggingface.
Open models strengthen safety and cybersecurity, accelerate innovation and diffusion, and enable sovereignty. They allow every developer, startup, university, industry and country to build with, customize and benefit from AI.
Thank you @ClementDelangue for coming to me.
NVIDIA is going to be a great home for Hugging Face, its community and the future of open models. 🤗
blogs.nvidia.com/blog/nvidia…
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It’s best to first try resolve key issues that may have impacted your website due to Google’s algorithmic changes. The disavow link tool should be used sparingly and only in specific occasions. Advice from @JohnMu via @rustybrick
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Ways to understand your potential AI queries👇
🧐 Also useful for queries over 9 words and potential AI Mode queries 👇🏻
^(?:\S+\s+){9,}\S+$
Just copy and paste into GSC, filter queries, custom regex.
#ContentStrategy #contentmarketing
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Jeannie Hill retweeted
There are times spam updates go unnoticed, and then there are some spam updates that cause a ton of volatility. Well, the August spam update was big. My latest post covers four case studies based on my analysis -> The August 2026 Google Spam Update – Scaled Content Abuse, AI Content, Programmatic Content, Thin Affiliates, And More [Case Studies]
The issues I surfaced across sites that were impacted included:
*Scaled content abuse (of course...)
*Mixed with AI-generated content and programmatic content (again, of course...)
*Thin affiliates (scraping Amazon data, no human involvement at all)
*Malicious activity (mixed with other spam issues)
And more...
gsqi.com/marketing-blog/augu…
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Jeannie Hill retweeted
🎂 The Top Latest SEO & AI Search Updates [From #SEOFOMO - August 30, 2026] 👇
* Confirmed: Google Search Rolling Out google goto Tracking Parameters - Google is adding more friction to automated SERP extraction
* Google’s Site Reputation Policy manual actions will not apply in the EEA - Site reputation abuse enforcement now varies by searcher location
* Reports Indicate Google’s Spam Update Focused On SEO AI Content - The reported target is scaled manipulation, not AI use itself
* Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button - AI Overviews are moving closer to becoming the full search experience
* Google Merchant Center Product Images Minimum Size Will Be 500x500 Pixels - Audit undersized product images before the January deadline
* Has Google demoted listicles? - Listicles aren’t universally demoted, the query determines if the format fits
* MBA Metrics for SEO: How to Speak Leadership’s Language - Translate SEO metrics into business context, without calling a proxy revenue
* The SEOFOMO State of AI Search Optimization Report – 2026 Edition - Measurement is where it all gets stuck
* How to Grow Your Brand Authority for AI Search (GEO, AEO) [Video] - Brand authority is built through corroboration, not self-declaration
* A study of query fan-out in ChatGPT using brand searches - Branded fan-out often starts broad, then narrows and verifies
* Much more, including jobs, events, tools! From specialists like @mjcachon @DarrenShaw_ @seomeetsdesign @gfiorelli1, and more.
Read here: seofomo.co/posts/the-top-lat…
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This change in requirements for answering LSA call quickly encourages service providers to keep phones monitored and staffed. Google is aiming to improve the overall end-user experience for consumers searching on Google. Via @rustybrick
Google Local Service Ads to charge for missed and subsequent calls after October 1 seroundtable.com/google-lsa-…
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Managing implicit-versus-explicit gaps in content helps to reduce AI answer engines hallucinations.
Named Entity Recognition (NER) is a valuable artificial intelligence tool that for establishing Entity Authority built on trusted data.
hillwebcreations.com/marketi…
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