CAF and the Uganda Tourism Board (UTB) have signed an agreement to promote Uganda as a leading African tourism destination during the 2027 Africa Cup of Nations, which will be jointly hosted by Kenya, Tanzania and Uganda under the Pamoja banner.

@kasujja @Dave_Bugzy the vision I have. Can’t wait to share 😎😎😎

It’s now official🥳🥳 The TotalEnergies CAF Africa Cup of Nations PAMOJA is coming to Uganda in June 2027. We are thrilled to partner with @CAF_Online as an Official Competition Sponsor, giving Uganda an incredible opportunity to showcase her rich tourism offerings, vibrant culture and unforgettable experiences on one of the world’s biggest football platforms. Come for the game. Stay to #ExploreUganda #TotalEnergiesAFCON2027 | #HereForIt

There is nothing special about Ugandan Tourism. Yes, I said it again... I might make my friend @wekesa_amos choke on his katogo this morning, and perhaps I am mistaken. I come in peace. Yet, I am saying it again: if we want our tourism to succeed on the global stage, we need to focus on what is “truly special” about our offering and niche down. Kenya and Tanzania have succeeded in positioning the uniqueness of their tourism offerings on the global scene. The Masai Mara, Hakuna Matata, the Serengeti, and the great migration are part of the vocabulary of most would-be travelers. Rwanda, on the other hand, is winning the gorilla war. With our low budget for promotion (rightfully pointed by @Ronkawamara recently), we still pretend we can compete head-on in safaris, and we are missing the boat with our gorillas. If we can’t win with money (unless there is a Manchester United sponsorship in the making?), the only way we can succeed is by picking niches where we have a tremendous advantage and doubling down. A few ideas: Running: We have two world-record holders, and Kapchorwa is the new home of champions. Running is also a multi-billion dollar industry. “People wouldn’t run a marathon if they had to sign an NDA.” You attend a party from the @rkabushenga running club and you feel like signing up for a marathon... Runners are the best ambassadors because they are obsessed. Extreme sports: We could become an extreme sports mecca. How about a Red Bull white-water kayaking event? I already see the footage going viral... Birding: This is another multi-billion dollar industry. Birders are like runners; once the bug bites, they start spending thousands of dollars on equipment and trips (hint hint). Culture, festivals, and nightlife: Why not take a leaf from Nyege Nyege and roll out a festival circuit in the country? “Uganda, the music capital of East Africa?” That would be special… People will point out a few examples of steps already taken. Let's do more! The Rwenzori Marathon is a fantastic initiative, for example. But what about pushing the envelope even more and sponsoring running clubs in the US and Europe? What about creating a TikTok account dedicated solely to trail running in Uganda and targeting running fanatics globally? What about doing a collab with @ShalaneFlanagan (a big running influencer and olympian)? “Give a free all-inclusive trip to Uganda to run the Rwenzori Marathon to your most dedicated runner?” My point is: Let’s find niches where we can truly dominate and let’s push the envelope to win them. That’s how you become special. That’s it for today…

Uganda, we don't do things halfway. When we party, we 𝐏𝐀𝐑𝐓𝐘.. The Africa Cup of Nations 2027 - 𝐖𝐄𝐋𝐂𝐎𝐌𝐄 𝐇𝐎𝐌𝐄. A big thank-you to the @TourismBoardUg for partnering with us - Uganda Media Centre |#TotalEnergiesAFCON2027 | #ExploreUganda | #HereForIt

Uganda, we don't do things halfway. When we party, we 𝐏𝐀𝐑𝐓𝐘.. The Africa Cup of Nations 2027 - 𝐖𝐄𝐋𝐂𝐎𝐌𝐄 𝐇𝐎𝐌𝐄. A big thank-you to the @TourismBoardUg for partnering with us - Uganda Media Centre |#TotalEnergiesAFCON2027 | #ExploreUganda | #HereForIt

It’s now official🥳🥳 The TotalEnergies CAF Africa Cup of Nations PAMOJA is coming to Uganda in June 2027. We are thrilled to partner with @CAF_Online as an Official Competition Sponsor, giving Uganda an incredible opportunity to showcase her rich tourism offerings, vibrant culture and unforgettable experiences on one of the world’s biggest football platforms. Come for the game. Stay to #ExploreUganda #TotalEnergiesAFCON2027 | #HereForIt

Uganda, we don't do things halfway. When we party, we 𝐏𝐀𝐑𝐓𝐘.. The Africa Cup of Nations 2027 - 𝐖𝐄𝐋𝐂𝐎𝐌𝐄 𝐇𝐎𝐌𝐄. A big thank-you to the @TourismBoardUg for partnering with us - Uganda Media Centre |#TotalEnergiesAFCON2027 | #ExploreUganda | #HereForIt

Uganda, we don't do things halfway. When we party, we 𝐏𝐀𝐑𝐓𝐘.. The Africa Cup of Nations 2027 - 𝐖𝐄𝐋𝐂𝐎𝐌𝐄 𝐇𝐎𝐌𝐄. A big thank-you to the @TourismBoardUg for partnering with us - Uganda Media Centre |#TotalEnergiesAFCON2027 | #ExploreUganda | #HereForIt