I have been meaning to write about this and Yash has done a better job than I could have
Along with the lack of 3s view threshold, X ads is insanely cheap esp for video. Some of my creatives got 1M views for $25 when targeted to low ppp countries. less than 50 installs overall
they also allow you to target followers of a handle. I'm sure there are dedicated handles with only bot following whose CPMs are even lower
but when you are a founder or an agency with views as the KPI put your time on X
I hate that launch videos have become larp-contests over who can buy the most QTs instead of who makes the best video.
desperate founders pay slop agencies $200k-$500k, who pocket half and spend the rest buying QTs.All this just to convince investors they've gone viral. It's a great business for the agencies who has no work, but absolutely waste of capital for founders who are sometimes investing like 10% of their total raise.
this scam is only possible on X as they don't have a minimum window of 3s to count the views. As long as it loads on your screen, wether or not you play it, views are counted. On top of that they aggregate all the views to the main post.
a great way to identify such posts is look at the views to engagement ratio, it will be way off. Like 5m views, 1k likes and 1k RTs, 32 replies. let's not even talk about conversions or adding MRR, as it doesn't exist.
if you think your company has PMF because you larped some QTs on X, you'd believe you're popular amongst women after visiting the red light area.
if you're a founder considering to launch. invest all your budget into video product, great writers and doing something newsworthy in your industry. don't be sheep.