We are excited to announce the experimental release of the UI Toolkit Connector for Figma (com.unity.ui.figma 0.1.0-exp.1) 🎨✨ Bridge the gap between Figma and the Unity Editor: turn Figma frames into real, editable UXML and sync the updates you choose back. 🔗 Check out the setup guide and join the conversation in our Discussions thread: on.unity.com/FigmaUIToolkit_…

What makes a racing simulator elite? 🛞✨ @MercedesAMGF1 Academy driver, Payton Westcott, breaks down her top 3 features - from the stunning graphics to the realism, powered by Unity.

Creation is the new consumption 🎮✨ Our CEO, @MBromberg, spoke with @stephentotilo at Game File about Unity Spark, empowering new creators, and the future of game creation. Unity Spark is a new way to create a game, iterate on it with others, publish it, and play it - all without writing a line of code. 🔗 Read the full article: on.unity.com/GameFile_Spark

What if your designers could prep their own 3D data? No specialist tools, no tickets, no waiting. In our upcoming webinar, we will showcase how technical teams can use Unity’s open APIs, SDKs, and MCP servers to build simple, custom interfaces that put powerful data workflows directly into non-technical hands. In just one hour, we'll explore how to build custom data prep workflows, create MCP tools that allow subject matter experts to request datasets without specialist software, and implement effective guardrails and governance. 📅 October 22nd | 8am PT / 11 AM ET 🔗 Save your seat: on.unity.com/Industry3DDataP…

A statement from our CEO, @MBromberg, on the vision behind Unity Spark - a new way for people to make games, coming to Google Playground later this year: 🔗 Read the full vision behind Unity Spark: on.unity.com/3VQeoQX

We’re excited to announce our collaboration with @nvidia on OpenUSD! Today, we're releasing the Unity USD Toolkit, purpose-built for industrial teams in manufacturing, robotics, and simulation to bring OpenUSD workflows into Unity. The toolkit includes a prototype NVIDIA Omniverse Kit extension for exploring live scene-transform sync between Unity and NVIDIA Isaac Sim. 🔗 Learn more and get started: on.unity.com/UnityUSDToolkit

Great games no longer require massive budgets and giant teams to succeed 🎮 In a recent episode of the Games Business Show, our CEO, @MBromberg, shared why the shifting tides of game development are opening unprecedented doors for indie creators. As the barrier to entry drops, success is shifting from sheer headcount to creativity and smart use of new tools. 🎧 Listen to the full podcast episode to hear our complete vision for the future of game dev: on.unity.com/TheGameBusiness…

Ready to scale your game with Unity Ads? 📈 Launching your first User Acquisition (UA) campaign doesn’t have to feel like a guessing game. In our latest step-by-step video, we walk you through everything you need to hit: 📲 Adding your game to the platform 🎯 Choosing the right campaign type (ROAS, Installs, Retention, or Creative Testing) 💰 Configuring your budget for maximum impact 🤝 Connecting your MMP seamlessly 🔗 Watch the full video: on.unity.com/UACampaigns_YT

How is game tech transforming education? 🎓 Join us live this week to explore inspiring real-world education projects with guest teams from SCAD, KSU, and Limbitless. 📅 September 24 | 12pm ET / 9am PT / 5pm GMT 🔗 Set your reminder: on.unity.com/BuiltToMatter_L…

We put @MercedesAMGF1 Academy driver, Payton Westcott, in the hot seat for a rapid-fire Q&A covering everything from life on and off the track to her favorite tech 🏁💬✨

Nailing your ROAS campaigns starts on day one 📝✨ The learning phase is the stage where Unity’s system powers up its model with insights about your game, your players, and the smartest ways to reach them. Once it collects these insights, you need to strategically manage your ROAS bids to get the best results. From budget increments to bid adjustments, our latest guide has everything you need to nail the learning phase and your ROAS optimization. 🔗 Read the full playbook here: on.unity.com/ROASOptimizatio…

A great UA campaign doesn’t start at launch - it starts with the setup 🎯 If you want your campaigns to scale, you need a strategy for your creatives, budgets, bidding, and geo-targeting from day one. We broke down the four major pillars with our best practices so you can audit your current strategy and fix the leaks. 🔗 Read the full guide: on.unity.com/UACampaigns_Art…

The "feedback loop" got a whole lot shorter 😉 Sharing your work is as easy as sending a text! With Unity Studio, our web-based editor designed for industries like manufacturing, automotive, healthcare, architecture, and more to build and share interactive 3D applications fast, you can: ✅ Generate a unique project link ✅ Share it with clients, teammates, or stakeholders ✅ View the project instantly in-browser 🔗 Claim your free 30-day trial: on.unity.com/unitystudio

Take control of your own revenue with D2C webshops 🌐💰 Create a custom storefront accessible inside and outside your mobile game, integrate third-party payment providers for higher revenue, and manage it all right from the Unity Cloud Dashboard. 🔗 Watch the full step-by-step tutorial: on.unity.com/IAP5Webshops_YT

Automate CAD file conversion and optimization. This step-by-step guide shows you how to build an automated 3D pipeline in Unity Cloud for industry; from triggers and filters to output delivery. 🔗 Watch the full tutorial: on.unity.com/CloudPipelineAu…

If your ad optimization stops at Day 7, you could be leaving long-term LTV on the table… To maximize UA scale for Wool Puzzle 3D, XGame Studio expanded their strategy beyond their D7 ROAS setup. By layering Unity’s D28 Ad Revenue and D28 Hybrid ROAS campaigns onto their existing portfolio, they captured high-value users whose monetization compounds over a longer 28-day window. The Results: 🎯 4x increase in iOS D28 retention 📊 More than 2x scale for an established hit 💵 Higher ad monetization efficiency without compromising short-term yield "Unity's D28 Ad Revenue campaigns helped us impressively scale Wool Puzzle 3D with high-quality users. We were able to grow the game and our ad revenue, without sacrificing near-term efficiency." — Ms. Phuong, CMO, XGame Studio 🔗 Get the full breakdown of their strategy in our latest case study: on.unity.com/XGameStudio_Cas…

Can you tear down a car without ever picking up a wrench? 🚗🔧 That's the question BMW Group set out to answer. For years, comparing vehicle component designs meant physical inspections and manual CAD searches. It worked, but couldn't scale. Meet BMW Group’s Virtual Teardown Assistant, an automated workflow that takes a full CAD model, breaks it into systems, explodes and color-codes each part, then creates renders. Those renders, paired with bill-of-materials data, go straight to an LLM, which returns engineering insights on weight, cost, and functional improvements. The takeaway for any team eyeing something similar: pick a real problem, build a fast proof of concept, and let the results speak. 🔗 Read the full article: on.unity.com/BMWGroup_CaseSt…

What happens when an F1 Academy Driver designs their dream 3D racetrack? We gave Payton Westcott full access to create hers using Unity Studio, our web-based editor - and it didn't disappoint! 🍍 🔗 Learn more: on.unity.com/MercedesAMGF1Ac… #UnityStudio #F1Academy | @MercedesAMGF1

Your campaign is only as strong as the data powering it 💪 Before you launch your next Unity Ads campaign, you need the right data foundation in place. We’re breaking down every single requirement across MMP and Unity Vector so you can launch with confidence! 🔗 Read the full guide: on.unity.com/UAPrelaunchChec…

Unity Studio makes animation accessible to every creator, empowering enterprise teams to visualize complex processes with ease. Adding motion to your project is the fastest way to increase engagement and realism, and it’s easier than you think 🎬 1️⃣ Select your object 2️⃣ Apply animations directly within Unity Studio 3️⃣ Preview in real-time 🔗 Claim your free 30-day trial: on.unity.com/unitystudio

Review 3D assets without screenshots or email chains. Unity Asset Manager for industry gives your team a secure cloud workspace to annotate, compare versions, and track changes in real time, no code required. 🔗 Watch the full tutorial: on.unity.com/CloudCollaborat…

Ready to run your own D2C webshop? 💰 In our latest video, we break down how Unity IAP 5.4 lets you seamlessly integrate third-party payment options to keep more revenue in your pocket. 🔗 Watch the full video: on.unity.com/IAPPaymentProvi…

The future of enterprise XR is immersive, scalable, and built for industry 🥽🏭 We’re excited to announce that @Virtualware_en has joined Unity’s Independent Software Vendor (ISV) Partner Program, strengthening our collaboration and expanding the value of VIROO across Unity’s industry ecosystem. As Unity’s real-time 3D creation capabilities continue to power interactive experiences across industries, VIROO provides the secure deployment, management, and scaling layer that helps organizations bring collaborative XR applications into real-world operations. Let’s accelerate the adoption of industrial XR together! 👉 Learn more about Virtualware: virtualwareco.com/ 👉 Learn more about our Partner Program: on.unity.com/Partners

As released in our Q2 2026 earnings, this was arguably Unity's best quarter yet as a public company - powered by Vector AI's momentum and the most exciting product roadmap in company history, driving real value for creators, players, and shareholders. 🔗 Learn more: on.unity.com/Q22026Earnings

Manage CAD files in one place. Unity Asset Manager for industry lets you centralize, tag, and optimize industrial 3D data for real-time 3D production. 🔗 Watch the full tutorial: on.unity.com/CloudAssetManag…

Ready to scale your next campaign with Unity Ads? Success starts with choosing the campaign type that maps directly to your goals 📈 We broke down each campaign type available in Unity Ads and how each one accelerates your UA goals. 🔗 Read the full breakdown of the various campaign types, their tradeoffs, and when to use each: on.unity.com/UAStrategies_Ar…

How do you transform traditional industries for the digital age? By turning decades of hands-on expertise into everyday digital tools ⚒️ We’re thrilled to welcome @ArentHQ Inc. to our ISV Authorized Partner Program. Arent is actively reshaping the construction and plant engineering industries through cutting-edge digital innovation. They specialize in DX consulting, SaaS product development, BIM integration, and AI-powered workflow automation. Among Arent's flagship solutions is PlantStream, an AI-powered 3D plant design platform co-developed with Chiyoda Corporation. Built on Unity, PlantStream automates piping layout and plant design workflows, helping engineering teams accelerate design, improve quality, and drive digital transformation across the process industry. By combining their industry expertise with Unity’s powerful technology, Arent represents the exact kind of forward-thinking innovation that moves industries forward: practical, scalable solutions built directly around the needs of teams in the field. 👉 Learn more about our Partner Program: on.unity.com/Partners 👉 Learn more about PlantStream: plantstream3d.com/

From a car review to a 3D building showcase! 🏢 Learn how to repurpose templates in Unity Studio, our web-based editor designed for industries like manufacturing, automotive, healthcare, architecture, and more, using visual logic to create orbiting cameras and interactive hotspots. 🔗 Watch the full tutorial: on.unity.com/UnityStudioTemp…

Earn more from every transaction 🎮💰 Direct-to-consumer (D2C) webshops just had their breakout year, with top mobile games growing D2C earnings by 38% in 2025. Due to recent regulatory changes across the US, EU, Japan, and South Korea, mobile studios are now free to send players to their own payment channels, keeping more of every dollar and gaining control over their pricing. 🔗 Read the full breakdown: on.unity.com/WhyD2C_Blog

That’s a wrap on the #UniteSeoul Keynote! 🎬✨ Thank you to everyone who tuned in live from around the world to see how we’re transforming Unity to meet the world of games today. If you missed the livestream, we’ve got you covered! Catch up on all the major updates, live demos, and product reveals, including: ✅ Unity 7 including the path to CoreCLR ✅ New AI tools & workflows ✅ Next-gen Graphics updates 🔗 Watch the full keynote here: on.unity.com/UniteSeoul2026_…

Introducing live code iteration! Change gameplay code and see it live at runtime in development builds. No more lengthy rebuilds. Modify values or add logic, hit save, and see updates instantly on your device.

We’re excited to introduce the Unity CLI, our new terminal-native path for connecting coding agents, CI pipelines, and custom tooling to Unity. Unity MCP remains fully supported for your existing setups but to help with the transition, the CLI includes an "MCP Mode," allowing you to leverage existing MCP-based agents without starting from scratch. We want to remove barriers to innovation, so we are making these tools free! Both the CLI and MCP will be free, with no concurrency limits on the MCP server.

We’re opening the Editor to EVERYONE 🤝 For 20 years, the Unity Editor is where a whole generation of games has taken shape. But a game isn’t built in the Editor alone. That’s why we’re building an API and set of services that open a Unity production to the tools, roles, and agents around it - no full Editor access required. Preview the real game, automate from the terminal, and use whatever tool fits the job. Now available in closed beta.

Cut the manual asset prep that eats your team's time and keeps transformational programs from scaling. Pipeline Automation for Unity Industry automates the whole workflow: pull assets straight from your source data, optimize and convert for real-time use, and deliver to your live 3D applications. 🔗 Read more: on.unity.com/PipelineAutomat…

Get the flexibility to choose how your data is stored with your private cloud providers with our Self-Hosted Deployment for Unity Industry. Connect your Unity organization directly to @awsdevelopers and Azure. Keep control of your infrastructure, data access, and security model while still leveraging the full power of Asset Manager.

Last year we announced a partnership with Epic Games to bring Unity to Fortnite - and today, we want to show you where we are. This is Fantasy Kingdom: a Unity game rendering natively inside @UnrealEngine. Physics, lighting, input: all synchronized between engines🎮👇 🔗 Want to try it out for yourself? Fill out our interest form to be considered for early access: on.unity.com/Fortnite_Intere…

Direct-to-consumer commerce now available in IAP 5.4: keep more of your revenue and build direct relationships with your players. Set up a free, no-code webshop and connect your payment providers, like Stripe and Coda, to get started. With just one SDK, one catalog, and one dashboard, you can manage your native app store and direct-to-consumer transactions side by side 📈💼

Meet Campaign Assistant: your around-the-clock conversational AI agent in the Unity Ads Dashboard 🤖📊 It proactively provides insights and is there to help with the full campaign lifecycle to continuously improve your campaign performance. Coming soon.

The momentum for Unity Vector continues 📈 We are seeing incredible growth in Unity Ad Network spend comparing pre- vs. post-Unity Vector year over year. Our launch of D28 ROAS campaigns earlier this year has helped games acquire users generating longer-term value.

Platform reach is a huge priority for us. In case you missed it: we announced support for XREAL AURA, the newest addition to Google's Android XR ecosystem and Unity's first-ever support for wired XR glasses. XREAL AURA also uses hand tracking instead of controllers - a shift the broader XR industry is making. Our recent XR Hands package updates help you make that transition too. We're excited to bring support for this groundbreaking new device 🎮✨ 🔗 Read more: on.unity.com/WiredGlasses #UniteSeoul2026 | @XREAL_Global @AndroidDev

Meta and Unity are continuing to work together to make Quest development more efficient and easier to iterate on from first setup, to input, to performance, to validation. By connecting Unity’s environment with Meta’s Quest platform tools, AI can help reduce friction in project setup, platform configuration, input systems, and optimization. 🔗 Check out Meta's Quest Agentic Tools resources to start building with Meta VR CLI, Meta XR Operator, and Unity-connected AI workflows for Quest: on.unity.com/MetaQuest_Unite #UniteSeoul2026 @MetaforDevs

We’ve reshaped 2D workflows in Unity! By combining multi-threaded Physics Core 2D (powered by Box2D v3) with our new Render Sprites API, you can now render thousands of sprites with zero GameObject overhead - all while maintaining full compatibility with 2D lights, Sprite Masks, and the SRP Batcher. 🔗 If you like what you saw from Bunny Blitz, check out the full sample: on.unity.com/BunnyBlitz_Asse…

A first look at Surface Cache GI in Unity! Get robust, fully dynamic global illumination in real time - meaning no more tedious authoring or waiting on lightmap bakes. Surface Cache Gl is ready to preview in 6.7 alpha today, and will become broadly available with Unity 6.7 LTS. Watch how it brings @Sakura_Rabbiter’s Mecha Repair Hangar to life ⬇️

This is Fast Enter Play Mode - a setting that makes it significantly faster to enter Play mode, especially after small changes that used to trigger the full domain reload. On the path to CoreCLR, we are making this mode the default for new projects in Unity 6.6 and later.

Introducing Unity 7 - built for a faster-moving, more open industry where creators, cross-functional teams, and coding agents can seamlessly collaborate across every stage of the development cycle. Featuring: - Create faster: Modernized CoreCLR foundation with a near-instant Play Mode and up to 90% faster shader builds. - Collaborate in better ways: New CLI, public API, and free MCP connect teams and coding agents directly to Unity. - Ship sharper graphics: Richer, realistic lighting via Surface Cache GI across all Unity supported devices. - Grow and monetize smarter: Built-in Unity Vector tools, native webshops, and direct-to-consumer IAP to scale efficiently. - No breaking changes: A direct continuation of Unity 6 architecture, offering an upgrade path with zero rebuilding. Unity 7 will enter early Beta testing in December, with the Full Release scheduled for Q1 2027.

There are amazing games being made all over the world, and this lineup highlights the incredible titles coming out of Korea 🌍🎮 @imgame_official, @1HPSTUDIO, @mintrocketgames, @DaveDiverGame, @EmberandBlade

We are LIVE from Seoul! 🚨 The #UniteSeoul2026 Keynote has officially started. Join us live as we break down what’s next for Unity from graphics, the path to CoreCLR, and AI workflows. 🔗 on.unity.com/UniteSeoul2026_…

The wait is almost over 🎬 🎙️ We are officially just a few hours away from showing you what’s next for Unity and how we’re transforming to meet a world where game development is changing faster than ever! 🗓️ Join us live: July 20 | 9PM ET / 6PM PT (July 21 | 10AM KST) 🔗 Set your reminder: on.unity.com/UniteSeoul2026_…

Game dev is changing faster than ever. Timelines are collapsing. Workflows are evolving. At #UniteSeoul, we’re showing you exactly how we’re building the future of Unity to meet this moment - with major engine updates, our AI roadmap, and some massive announcements. Adam Smith, our SVP of Product, Unity Engine, breaks it down below 👇 Trust us, you don’t want to miss this. 🗓️ Join us live: July 20 | 9PM ET / 6PM PT (July 21 | 10AM KST) 📺 Set your reminder: on.unity.com/UniteSeoul2026_…

Tired of reviewing 3D designs through scattered screenshots, emails, and PDFs? 😫 Say hello to real-time collaboration in Unity Studio, our web-based editor designed for industries like manufacturing, automotive, healthcare, architecture, and more! Now, your team can jump into the same interactive 3D draft and work together simultaneously, directly in your browser. Here’s what you can do with our latest update: ✅ Co-edit live: Bring up to 12 users together in a single draft. ✅ Instant updates: Watch edits happen in real time across the scene. ✅Shared presence: See exactly where teammates are with colored cursors. ✅ Follow Mode: Seamlessly guide stakeholders through a scene step-by-step. ✅ Conflict prevention: Know who is actively editing values or Logic scripts to avoid overlapping work. Ready to transform how your cross-functional teams create interactive 3D experiences? 🔗 Learn more and start collaborating today: on.unity.com/StudioCollabora…

The countdown is on and we are less than a week away from showing you what’s next for Unity ⌛ The global keynote stage is set, and we're dropping major reveals on everything we’ve got coming to help creators keep pace with a world where game development is changing faster than ever. Don't miss a single announcement. Hit the link below to set your reminder and lock in your front-row seat 👇 🗓️ July 20 | 9PM ET / 6PM PT (July 21 | 10AM KST) 📺 Set your reminder: on.unity.com/UniteSeoul2026_…

What does the mobile gaming audience actually look like in 2026? 🎮 60%+ of the US population plays games. 💼 The average gamer is 35 ♀️ Casual gaming skews female. This is one of the broadest, most diverse audiences in digital media... We asked leaders from @IndexExchange, @Nexxengroup, @tv_scientific, @zynga, @WPP, and @MintegralInc what they wished more marketers understood about who's actually gaming. Their answers might change how you think about your media plan. 🔗 Read more: on.unity.com/EveryoneIsAGame…

Design reviews shouldn't end in another slide deck 🫠 When feedback is scattered across screenshots, presentations, and long email threads, it's harder for teams to collaborate, iterate, and move projects forward. That's why we built Unity Studio, our web-based editor designed for industries like manufacturing, automotive, healthcare, architecture, and more! It helps teams turn existing 3D assets into interactive review experiences directly in the browser, making it easier to explore designs, share feedback, and align stakeholders. 🔗 Try it out yourself with a free 30-day Unity Studio trial: on.unity.com/unitystudio

What does the future of product growth and scale look like across gaming and industry? Tune into our most recent episode of the Industry Partner Podcast; a series designed for Unity-certified partners. We are joined by Unity's SVP of Product Adam Smith, as he shares his insights on Unity’s product growth and scale across games and industry to highlight the opportunities it creates for our developers, partners, and platform impact. 👉 Check out the full episode: on.unity.com/PartnerPodcastE…