What makes a racing simulator elite? 🛞✨ @MercedesAMGF1 Academy driver, Payton Westcott, breaks down her top 3 features - from the stunning graphics to the realism, powered by Unity.

What if your designers could prep their own 3D data? No specialist tools, no tickets, no waiting. In our upcoming webinar, we will showcase how technical teams can use Unity’s open APIs, SDKs, and MCP servers to build simple, custom interfaces that put powerful data workflows directly into non-technical hands. In just one hour, we'll explore how to build custom data prep workflows, create MCP tools that allow subject matter experts to request datasets without specialist software, and implement effective guardrails and governance. 📅 October 22nd | 8am PT / 11 AM ET 🔗 Save your seat: on.unity.com/Industry3DDataP…

A statement from our CEO, @MBromberg, on the vision behind Unity Spark - a new way for people to make games, coming to Google Playground later this year: 🔗 Read the full vision behind Unity Spark: on.unity.com/3VQeoQX

Introducing Unity Spark — a new way to create a game, iterate on it with others, publish it, and play it - all without writing a line of code. You'll build with artist-created assets from the Unity Asset Store, and then you can take your game to the next level by refining it in a new web-based editor. Prompt it. Perfect it. Publish it. Inspired games, with artist-created assets, built on Unity. Closed beta coming soon.

We’re excited to announce our collaboration with @nvidia on OpenUSD! Today, we're releasing the Unity USD Toolkit, purpose-built for industrial teams in manufacturing, robotics, and simulation to bring OpenUSD workflows into Unity. The toolkit includes a prototype NVIDIA Omniverse Kit extension for exploring live scene-transform sync between Unity and NVIDIA Isaac Sim. 🔗 Learn more and get started: on.unity.com/UnityUSDToolkit

Great games no longer require massive budgets and giant teams to succeed 🎮 In a recent episode of the Games Business Show, our CEO, @MBromberg, shared why the shifting tides of game development are opening unprecedented doors for indie creators. As the barrier to entry drops, success is shifting from sheer headcount to creativity and smart use of new tools. 🎧 Listen to the full podcast episode to hear our complete vision for the future of game dev: on.unity.com/TheGameBusiness…

Ready to scale your game with Unity Ads? 📈 Launching your first User Acquisition (UA) campaign doesn’t have to feel like a guessing game. In our latest step-by-step video, we walk you through everything you need to hit: 📲 Adding your game to the platform 🎯 Choosing the right campaign type (ROAS, Installs, Retention, or Creative Testing) 💰 Configuring your budget for maximum impact 🤝 Connecting your MMP seamlessly 🔗 Watch the full video: on.unity.com/UACampaigns_YT

How is game tech transforming education? 🎓 Join us live this week to explore inspiring real-world education projects with guest teams from SCAD, KSU, and Limbitless. 📅 September 24 | 12pm ET / 9am PT / 5pm GMT 🔗 Set your reminder: on.unity.com/BuiltToMatter_L…

We heard you loud and clear 🔊 Introducing the official Unity plugin for @OpenAI’s Codex - a first-party integration available now directly in OpenAI’s universal plugin directory. Developers are already using OpenAI’s Codex with Unity, but now with our official plugin, your agent gets direct engine expertise written and maintained by Unity’s own engineers. 🔗 Get started: on.unity.com/OpenAIPlugin

We put @MercedesAMGF1 Academy driver, Payton Westcott, in the hot seat for a rapid-fire Q&A covering everything from life on and off the track to her favorite tech 🏁💬✨

Nailing your ROAS campaigns starts on day one 📝✨ The learning phase is the stage where Unity’s system powers up its model with insights about your game, your players, and the smartest ways to reach them. Once it collects these insights, you need to strategically manage your ROAS bids to get the best results. From budget increments to bid adjustments, our latest guide has everything you need to nail the learning phase and your ROAS optimization. 🔗 Read the full playbook here: on.unity.com/ROASOptimizatio…

We're bringing Unity directly into the AI workflows you use every day 🎮 Introducing the official Unity plugin for Claude Code - a first-party integration available directly in @claudeai’s plugin directory. With just one command, unlock the 29 native Unity skills available at launch, supported CLI workflows, and direct Editor control! One install, no configuration, supported by Unity.

A huge milestone for @OpenAI with the GPT-6 Astra launch 🎉 Thanks for highlighting how Unity works alongside coding agents to build immersive 3D environments. Congratulations on the release! 👏

A great UA campaign doesn’t start at launch - it starts with the setup 🎯 If you want your campaigns to scale, you need a strategy for your creatives, budgets, bidding, and geo-targeting from day one. We broke down the four major pillars with our best practices so you can audit your current strategy and fix the leaks. 🔗 Read the full guide: on.unity.com/UACampaigns_Art…

The "feedback loop" got a whole lot shorter 😉 Sharing your work is as easy as sending a text! With Unity Studio, our web-based editor designed for industries like manufacturing, automotive, healthcare, architecture, and more to build and share interactive 3D applications fast, you can: ✅ Generate a unique project link ✅ Share it with clients, teammates, or stakeholders ✅ View the project instantly in-browser 🔗 Claim your free 30-day trial: on.unity.com/unitystudio

Take control of your own revenue with D2C webshops 🌐💰 Create a custom storefront accessible inside and outside your mobile game, integrate third-party payment providers for higher revenue, and manage it all right from the Unity Cloud Dashboard. 🔗 Watch the full step-by-step tutorial: on.unity.com/IAP5Webshops_YT

Automate CAD file conversion and optimization. This step-by-step guide shows you how to build an automated 3D pipeline in Unity Cloud for industry; from triggers and filters to output delivery. 🔗 Watch the full tutorial: on.unity.com/CloudPipelineAu…

If your ad optimization stops at Day 7, you could be leaving long-term LTV on the table… To maximize UA scale for Wool Puzzle 3D, XGame Studio expanded their strategy beyond their D7 ROAS setup. By layering Unity’s D28 Ad Revenue and D28 Hybrid ROAS campaigns onto their existing portfolio, they captured high-value users whose monetization compounds over a longer 28-day window. The Results: 🎯 4x increase in iOS D28 retention 📊 More than 2x scale for an established hit 💵 Higher ad monetization efficiency without compromising short-term yield "Unity's D28 Ad Revenue campaigns helped us impressively scale Wool Puzzle 3D with high-quality users. We were able to grow the game and our ad revenue, without sacrificing near-term efficiency." — Ms. Phuong, CMO, XGame Studio 🔗 Get the full breakdown of their strategy in our latest case study: on.unity.com/XGameStudio_Cas…