Want Amazon sales to grow?  Stop giving it leftovers ↓    Get these five things right:    1️⃣ Keep bestsellers in stock  (Protect sales + ranking)    2️⃣ Give Amazon a senior lead  (Make it their #1 priority)    3️⃣ Tailor your product lineup  (Best sellers, not scraps)    4️⃣ Manage Brand Reputation  (Reviews reach off-site)    5️⃣ Plan pricing + promotions  (Not all items need deals)    @mikebeckhamsm unpacks the five things DTC brands must get right to scale on Amazon in 2027 w/ @KatyMimari, @JasonPanzer + @mbertulli.    “Amazon is basically your résumé to the customer, even if they don’t want to buy there.”

Is this you? Our CEO will pay you!

Black Friday moves fast.  Daily targets aren’t enough.  Here’s what + how to track …  1️⃣ Hourly Revenue vs Last Year  2️⃣ Daily MER: Before & During  3️⃣ Accrual ROAS vs Cash ROAS  4️⃣ 1-Hour, 1-Day Click Accrual  5️⃣ Percentage of New Visitors  6️⃣ Clicks + Deterministic Views  @MAustinHarrison + Andrew Kaszuba from @northbeam unpack Black Friday budget calls w/ @couuor + @codyplof  “Marginal incremental spend might have not been a great idea.”

I co-founded Simple Modern 11 years ago. It seemed insane to others. We would be competing with great brands like Stanley, Yeti and Hydroflask. We only had $200,000 while our competitors had hundreds of millions. But today we sell over $100,000,000 annually. I'm going to share a secret of entrepreneurship that helped us do it: Many aspiring entrepreneurs get stuck trying to invent a new product to sell. It's a trap. 99.9% of successful businesses sell an established product in a new way. "But if I sell something other people are selling I'll have competition!" My response: Competition always comes with demand. If you're launching a product that has no competition there are only two possible reasons: 1. There is great demand and fortunately you were the first person on earth to tap into it (unlikely). 2. There is not much demand for that product. The most successful companies in the world are selling an improved derivative of an already successful product: Netflix: Video + Streaming Tesla: Cars + Electric Power Apple: Phones + Apps & Internet You don't have to reinvent the wheel. You do need a different strategy than your competition. Use this process: 1. Find a product that has robust demand. 2. Examine the strategies and strengths of the existing companies. 3. Find white space. Ask: Where do your skills and abilities line up with white space? When we launched Simple Modern, we had established competitors everywhere. These companies were well run. I didn't see any way we could beat them at their own game. So instead, we considered what strategies they weren't pursuing. The companies that were leading the insulated stainless steel drinkware market had initially found success in specialty retail (places like REI). Their success in these venues had shaped their retail pricing and margin structure. They had higher retail prices and few variations. We saw our competitors had left white space opportunity by taking strategies that: 1. Products built for physical retail and not e-commerce. 2. Underutilized Amazon. We had extensive experience selling online, so we believed we could successfully compete in that white space. And we launched with lots of color and size variations. It worked! As we saw initial traction, we reinvested all our profits into online growth. Now, 11 years later we have a robust program with Amazon selling millions of drink tumblers every year. And our success with e-commerce created future opportunities with partners like Target, Walmart and Sam's Club. We are grateful for the growth, and we're grateful we found the white space to run in a crowded, high-demand category.

Way too much value today from @codyplof + @mbertulli Winks’ entire creative supply chain … let me know if you want it 😍

.@mikebeckhamsm once typed a $50 bid cap instead of $5. Meta took every cent 💸

Are your CEO, CMO + CFO in sync? 🤔 @MacCoyMerkley @mbertulli

.@mikebeckhamsm “Product market fit can make really incompetent people look pretty smart.”

“Do offers change between men and women?” @codyplof @linafahizul

They finally let me on the Podcast. Great conversation with some of the most thoughtful business leaders in the industry on what most CEO's get wrong about "Growth & Marketing"

5 things every CMO wishes their CEO knew 🤐 @MacCoyMerkley @mbertulli 1️⃣ “Growth” is not a clear goal 2️⃣ <$10M/yr get a VP instead 3️⃣ Let the CMO make the calls 4️⃣ Hire a nerd or grow a leader 5️⃣ LOCKSTEP WITH FINANCE

5 things every CMO wishes their CEO knew 🤐 @MacCoyMerkley @mbertulli 1️⃣ “Growth” is not a clear goal 2️⃣ <$10M, just hire a VP instead 3️⃣ Let the CMO make the calls 4️⃣ Hire a nerd or grow a leader 5️⃣ LOCKSTEP WITH FINANCE

Your Ecomm Offer + Funnel Checklist ↓

“Your offer needs to be built for one customer and one problem for that customer.” @mbertulli @linafahizul