You won't believe this, but cloves were once worth more than gold. They fueled ancient trade routes, made Ferdinand Magellan sail the world, sparked brutal colonial wars, and birthed the modern global economy.

Unfortunately.

You’d be very pleased with the art of Nengi Omuku, she paints on Sànyàn as a canvas and it’s quite impressive! piped.video/109OscawT1g?si=F3TL…

Tell me more!

My office today. Gidan Makama Museum, Kano. Workshop on what heritage and culture STILL means to us as Nigerians from the POV of our cultural centers and specifically our museums. Yesterday I was in Benin City today I’ll know what lines connect us and what lines divide us ethnographically. @MalokunLabs

Otunla.

One of the most effective, self-managed and deeply optimised for engagement is a football-focused WhatsApp group. In fact, no country in the world is more self-sustaining than such groups! 😂✊🏾 I’ve attempted to run at least 25 WhatsApp groups of different themes and interests, and none has the survival rate of a soccer group! Chaotic, dramatic, yet extremely entertaining and self-governing, and the way absolute strangers bond in there is something!

8:00 am from the ancient city of Kano!

Please how much is one of this? Need to get me one for the motion, tired of dealing with delays and missed flights. I’ve got places to go! 😞

A 3:00pm flight became 7:00pm then 10:30pm without any accountability from the airline, @flyunitedng you do this one oh. If person begin para next thing na trending video. Bossman @mikeachimugu01 please is this normal?? Zero accountability. Zero penalties just bareface anyhowness and risking the lives of me and my colleague as we now have to enter our destination which we’ve barely been to at almost midnight??

The question now is which changes persist. Does improved demand translate into cash retained? Does more inventory produce lasting growth? Do new operating decisions survive the next month? A first visit gives us a baseline. Returning gives us the opportunity to test it.

A food merchant reports earning enough to hire help. But power interruptions threaten refrigerated goods. A business can become stronger financially while remaining vulnerable operationally.

A merchant opens a second stall. Both locations are reportedly performing well. But the original shop recently experienced a break-in. Expansion creates opportunity. It can also increase exposure.

Another merchant replenishes stock after receiving savings-contribution proceeds. Customers begin finding more of what they want. The merchant reports better sales. Inventory availability may be as important as demand.

A merchant starts delivering to homes. Orders increase, according to the merchant. But customers owing money for months remain a problem. More orders do not necessarily mean faster collections.

FIELD LOG / YABA We’re approaching 100 first observations across one Lagos market cluster. One pattern keeps appearing: The problem facing a business is not always the same as the thing driving its growth. A few examples. ↓

Thank you, that’s a good point, I’ll keep note.

That’s definitely part of second observation. Rapport has been established and survey instruments has been reviewed to now go deeper with them but emerging signals shows that they have scattered tooling WhatsApp business, memory and notepads…

Yes indeed! We’ve interfaced with Efina and you are spot on in your read of our work in comparison. Definitely open to discussions both formally and informally.

We too we want to know!! We all be going back often to check and gradually understand what’s changing for good and bad… please follow @Groundtruth54 to stay in the loop!