Joost de Valk
@jdevalk

Investor @emiliacapital • Founder @Yoast • Open Source aficionado currently playing with Astro & EmDash • Husband to Marieke • Father of 4 • 🇪🇺🇳🇱🇮🇹️️

 Wijchen, Nederland
joost.blog/about-me/
Joined March 2009
Hey @KPNwebcare - hoe doe ik die wijziging hier? Waar ik ook klik: niks…
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Normal visitors definitely also see the site a lot. One of the things I’m realizing is that because I don’t store IPs, i can’t connect visitors to their following MCP calls.
Plausible stats showing 46k visitors doing 143k page views in 50k+ visits.

ALT Plausible stats showing 46k visitors doing 143k page views in 50k+ visits.
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What’s interesting to me is to see how fast people update their Claude and codex clients. And how… really all usage is either Claude or codex and really *nothing* else… Stats system is still a bit crude & I should probably group the clients by name, but this shows it nicely:
Stats from my MCP stats showing just Claude code and codex clients

ALT Stats from my MCP stats showing just Claude code and codex clients

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Replying to @courtneyr_dev
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It includes a skill that you can install and run on all your Astro sites to just implement all my recommendations for you.

ALT This Is The Way GIF

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At the Cloudfest hackathon, where @CaroleOlinger is kicking off #CFHack2026. So yes, my first few days of #Cloudfest I’ll spend at #CFHack!
Room full of people, with Carole Olinger on stage.

ALT Room full of people, with Carole Olinger on stage.

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Hey @googlemerchants - think it'd be possible to... You know... Include the name of the webshop you're talking about in this email?? Also: getting an email _per country_ feels like... It's a bit much.
Dutch merchant center email about shop quality results.

ALT Dutch merchant center email about shop quality results.

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What if WordPress’s e-mails looked like this? We’ve built everything that makes it possible for hosts to do this:
Screenshot of an HTML email with host branding

ALT Screenshot of an HTML email with host branding

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Replying to @strebel @remkusdevries
We had a massive, massive party today, you just didn’t come to the right place.
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Just gotten off stage presenting about @fair_pm at the Linux Foundation’s #OSSummit together with @karimmarucchi - we’re starting the conversations with funders of our project today.
Karim Marucchi and Joost de Valk on stage at the Open Source Summit.

ALT Karim Marucchi and Joost de Valk on stage at the Open Source Summit.

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Replying to @jdevalk @iPullRank
Also me:
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Replying to @VeryWellVersed @iPullRank
This is me realizing I’m not in that group.

ALT Sad Cry GIF by SpongeBob SquarePants

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Replying to @VeryWellVersed @iPullRank

ALT Season 9 Lol GIF by The Office
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Replying to @pootlepress
It’s also a disaster from an AI / SEO perspective:
Screenshot from ChatGPT that shows that it can’t read the content.

ALT Screenshot from ChatGPT that shows that it can’t read the content.

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Replying to @VeryWellVersed @iPullRank
Awwww
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We worked on it this weekend actually built something that is already super useful. You can generate & post, but also do many other things like update your WordPress, generate images etc:
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@volvocars I’m sorry, but your website is broken. This does not inspire confidence. It sort of fits with how my current XC90 keeps having its navigation break down due to losing its data connection. I’m now even more sure I’ll go look somewhere else.
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⁦@levelsio⁩ when you’re back in NL and don’t want to miss your Rogue stuff, you’re welcome to come to our company gym 😉
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Had a fantastic evening with my dad and three sons, watching Borussia Mönchengladbach play Bayern Munich.
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Replying to @courtneyr_dev @TechCrunch
Yeah this is quite horrible:
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Replying to @DuaneStorey
Just test it again, Facebook works:
AVIF test on Facebook, showing it works.

ALT AVIF test on Facebook, showing it works.

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Replying to @learnwithmattc
Besides me being pedantic about what you call espresso, you're 100% right. It's pretty much always good to pick up hobbies. Mine is soccer: coaching, training, and being a board member of our local club, @AWCwijchen. I also enjoy watching @necnijmegen matches, preferably live.
Joost at the local football field.

ALT Joost at the local football field.

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Replying to @learnwithmattc @paol_taj
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Replying to @learnwithmattc @paol_taj
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Replying to @chrislema
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Replying to @TacoVerdo

ALT awkward it crowd GIF by funk
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Replying to @VeryWellVersed @iPullRank @jonoalderson

ALT Sanmiyagi GIF
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Let’s fix this headline: CrowdStrike fails to employ industry standard testing before deploying updates leading to epic crash. You can’t blame “the tests”. Blame the company for not following best practices.
Bloomberg headline saying “CrowdStrike’s Tests Failed to Flag Bug Behind Epic Crash”

ALT Bloomberg headline saying “CrowdStrike’s Tests Failed to Flag Bug Behind Epic Crash”
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Replying to @frederik_vl
Well:
About Apple links

ALT About Apple links

OpenAI about links

ALT OpenAI about links

Microsoft about links

ALT Microsoft about links

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Het gemak waarmee @PostNL roept "niet kunnen bezorgen" is echt tergend. @bol_com waarom gebruiken jullie hun nog? Er is de hele dag iemand thuis, ik kan zien op camera dat er niemand is geweest en toch "niet kunnen bezorgen": hou toch op... De bezorger had gewoon geen zin.
Plaatje wat laat zien dat een "plek niet beschikbaar" is om een pakketje af te leveren (wat niet waar was).

ALT Plaatje wat laat zien dat een "plek niet beschikbaar" is om een pakketje af te leveren (wat niet waar was).

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Working on a new and *much* improved version of my CMS market share data posts with @jonoalderson, I've found some very interesting tidbits already. Eg: Want to make sure you keep growing? Don't sell to Adobe. Orange is Magento's market share, Pink is Adobe Experience Manager.
Market share for Magento over time, showing a decline from 0.7% of the web to below 0.4%.

ALT Market share for Magento over time, showing a decline from 0.7% of the web to below 0.4%.

Market share for Adobe Experience Manager over time, showing a decline from 0.22% of the web to 0.14%.

ALT Market share for Adobe Experience Manager over time, showing a decline from 0.22% of the web to 0.14%.

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Tall people of #WordPress with @KatieKeithBarn2 and @chayaoost put in for reference 😀 @syedbalkhi @zackkatz @remkusdevries #WCEU
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Replying to @DavidHenzel @photomatt @dannysullivan
Was great to see you guys!! The vibe is always nice 😀 and thanks @syedbalkhi for taking the picture of me and the @PersonalizeWP team!
The PersonalizeWP team and Joost de Valk of Emilia Capital (investors in PersonalizeWP)

ALT The PersonalizeWP team and Joost de Valk of Emilia Capital (investors in PersonalizeWP)
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The main stage of WordCamp Europe is quite the thing. I think I love it like this the most, with my lovely @MariekeRakt on 4 spots at the same time 😍 #WCEU #WCEU2024
Marieke at the main stage of #WCEU

ALT Marieke at the main stage of #WCEU

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The best talk at #WCEU2024 (I’m only slightly biased.) @MariekeRakt talking about procrastination and website maintenance. #WCEU
Marieke van de Rakt presenting at #WCEU

ALT Marieke van de Rakt presenting at #WCEU

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Replying to @rankmathseo
I would, very seriously, suggest to either: A. introduce spacing in your word mark between Rank and Math. B. write your brand name the way your word mark makes it look out to be. The inconsistency is weird.
Rank Math’s logo showing that their logo says “RankMath” without the space.

ALT Rank Math’s logo showing that their logo says “RankMath” without the space.
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At #WCEU, talking search with this guy called @dannysullivan that’s been in search for ages at the Google booth 😀 People in WordPress don’t get how awesome it is that they get access to people like this at WordCamp.
Danny Sullivan and Joost de Valk

ALT Danny Sullivan and Joost de Valk

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Hey @rankmathseo I fixed your SEO problem for you:
Screenshot of a Slack conversation from the WordPress.org Slack that shows me asking why the search results for "Rankmath" don't show the Rankmath plugin and it getting fixed after that.

ALT Screenshot of a Slack conversation from the WordPress.org Slack that shows me asking why the search results for "Rankmath" don't show the Rankmath plugin and it getting fixed after that.

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Turns out, one can disable this (in this case for my entire team :P )
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Ok, grammar and punctuation nerds, I need your input. I use @Grammarly pretty much always and really like it, but it regularly wants me to change the punctuation in examples like this, and I feel that the suggestion (to make it ," instead of ", - is wrong. Am *I* wrong?
Screenshot of text saying: "While in many projects, it's tempting to reduce the scope of a project and decide to say, "We can do this later" / "We can do that later", I wouldn't do that here. I would urge you to " with a red underline under the ", after "that later"

ALT Screenshot of text saying: "While in many projects, it's tempting to reduce the scope of a project and decide to say, "We can do this later" / "We can do that later", I wouldn't do that here. I would urge you to " with a red underline under the ", after "that later"

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@rankmathseo where do I best contact your developers? Want to find a way to prevent this notification from showing, as I've already created the redirect in RankMath myself. Adding RankMath support to Fewer Tags Pro.
RankMath notice that tells the user to redirect a just deleted tag.

ALT RankMath notice that tells the user to redirect a just deleted tag.

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Just released version 1.0.2 of AAA Option Optimizer: * Fixed the annoying bug where the buttons wouldn’t work in a paginated state. * Show the value of an option in a popover, as suggested with a great pull request by @rlankhorst.
Screenshot of AAA Option Optimizer

ALT Screenshot of AAA Option Optimizer

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*You can make popup modals with 2 lines of HTML* Yesterday, @firefox 125 came out. This means all major browsers now support all the fantastic features of popover, which means an entire class of JavaScript libraries (and I suspect about 10% of @GitHub) is now fully obsolete.
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Replying to @pedrodias @RyanJones
I always worry even then, it leads to the wrong decisions. Been working on this site, doubling the “Indexed” number over the course of a few months. It had so little traffic impact that it made me rethink my entire approach.
Screenshot from Google Search Console showing 1.38B non indexed pages vs 987M indexed pages.

ALT Screenshot from Google Search Console showing 1.38B non indexed pages vs 987M indexed pages.
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Workout in style #NEC
Barbel with red, green and black weights

ALT Barbel with red, green and black weights

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Replying to @GoodPlanSam @jonoalderson

ALT Hot Dog Dogs GIF
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I'm telling you, @JohnMu just plays with my heart sometimes:
Screenshot of John Mueller saying "We could just crawl RSS feeds and create some sort of Reader".

ALT Screenshot of John Mueller saying "We could just crawl RSS feeds and create some sort of Reader".

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First, I was forced to make an account. Don’t see why, but OK, I jumped through your hoop. Then I wanted to upload a screenshot from my phone (like I did above). I got this:
An error message saying my file is of a wrong file type.

ALT An error message saying my file is of a wrong file type.

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Dear @UPS. (Cc @Politie) I wanted to report a phishing attempt to you. I got this text:
An sms message wanting me to go to a phishing domain

ALT An sms message wanting me to go to a phishing domain

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@film_girl question, hoping you know how to do this: How do I keep track of issues I create across open source projects from different companies, is there a way to get all my issues in one view? There are a ton of “Your <x>” pages, but not a “Your issues” page, and I’d really like to deal with my issues 😅
Screenshot from GitHub showing Your projects, Your Copilot, Your organizations, Your enterprises, Your stats, Your sponsors and Your gists.

ALT Screenshot from GitHub showing Your projects, Your Copilot, Your organizations, Your enterprises, Your stats, Your sponsors and Your gists.

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The number of attacks on xmlrpc.php endpoints on #WordPress sites is absolutely ludicrous. If you're not using it, block it in @cloudflare (which you ought to be using for your site!!) Look at this site which I recently moved hosting for, 70,000 requests in just 24 hours.
Screenshot from Cloudflare cache statistics showing 70,000+ hits to paths containing "xmlrpc.php" on a site.

ALT Screenshot from Cloudflare cache statistics showing 70,000+ hits to paths containing "xmlrpc.php" on a site.

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Replying to @aaronjorbin
Congrats! I won mine today too 😀
Image showing an Obsidian badge and the text: “Congratulations! You finished #1 and advanced to the Obsidian League!”

ALT Image showing an Obsidian badge and the text: “Congratulations! You finished #1 and advanced to the Obsidian League!”
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Replying to @VeryWellVersed @iPullRank
Do we whine at him harder though when his editing is not top-notch? 😀
Screenshot from John’s blogpost showing a missing period.

ALT Screenshot from John’s blogpost showing a missing period.

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