Search Marketer | SEO @dentsuUK | UoE MarTechie | Geeks SEO, SXO, Social Search, AI+ @SearchInGenCom | 📩 To Supercharge Your Search Marketing With Gen AI

London, England
NEW ON GA4⚡AI traffic is getting its own channel on Google Analytics i.e., automatic segmentation of traffic from AI assistants (Gemini, Claude, ChatGPT +) into a new AI Assistant channel group   Should replace the custom channel group regex workarounds, so expect cleaner data
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Tenny Jesse retweeted
BIG NEWS! @Amazon, @Meta, @Microsoft, @Salesforce, and @Stripe are joining forces with us (@Shopify, @Google, and other founding members) to truly make UCP the single, universal protocol for commerce in the agentic era. 🎉🚀
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Caught in action. V1 - AIO’s “show more” expands into AI Mode experience. The content in AIO remains same in AIM, follow ups flows as single exp V2 - AIO’s “show more” expands AIO, scrolling down presents “Dive deeper in AI Mode” > AIM (content different from AIO)
(1/2) Today we’re starting to test a new way to seamlessly go deeper in AI Mode directly from the Search results page on mobile, globally. This brings us closer to our vision for Search: just ask whatever’s on your mind – no matter how long or complex – and find exactly what you need. You shouldn’t have to think about where or how to ask your question.
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Looks like “Nearby shop” is an upgraded Google SERP feature on mobile. Appears under organic listings in accordion UI, with a map icon. Tap to expand → shows a mini map → and links straight into the GBP profile. Evolution of the “Shop nearby” (inline address + distance)
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@rustybrick, @brodieseo / @SERPalerts had a look through your recent posts but couldn’t find anything on “Nearby shop” yet Thinking if this is a quiet name change or a new variant rolling out in mobile SERPs
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Tracking TikTok search trends just became a bit simpler and smarter. TikTok’s new Creator Search Insights feature lets select users choose interest categories and receive daily or weekly trend updates.
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As #SocialSEO evolve, understanding what consumers #SearchOnTikTok and acting on this data is key.
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It transforms trend tracking from a now passive scroll into an active stream of personalised insights, directly in your inbox. By notifying on relevant search trends before they peak, TikTok is helping creators identify rising topics and tailor content with measurable traction.
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Never thought email marketing would be part of SEO and then…
Hear that? The sounds of a million SEOs email spamming you to get into your personal context.
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Tenny Jesse retweeted
NEW: I've just published a report on The State of SEO in 2025. It's different to anything I've shared before, with new data on what I'm seeing. I've covered every detail I can think of, with help from lots of great resources. Link in the first reply. No opt-in required 🤝
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Been on search bar since almost day, 101% worth the investment. If you’re still on the fence, now’s your chance!!!
If you've been thinking of becoming a paid member of the Search Bar, today is the day to do it! Tomorrow I am converting all Marie's Notes subscribers ($18/m) to full Search Bar Pro memberships (normally $42/m). You'll keep paying that price as long as you stay subscribed. You'll get: -Marie's tips, strategy and prompts -Discussions on Search and Al (private unlike social media) -Events: Twice monthly recorded Google meet meetings to learn how to be innovators as Al changes our world. The next one is this Friday! -Ask the community -Learning Hub - my QRG workbook, my SEO in the Gemini era book, and other tutorials like monitoring Al referrals in GA4. More info here, or message me if you have questions. Also I have a new version of my free newsletter out tomorrow - AI news you can use. community.mariehaynes.com/po…
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Tenny Jesse retweeted
The Search Bar just passed 2000 members 🎉 The SEO & AI news area shown here is free to join. You can choose to get notified immediately if you want to be the first to know exciting news in our industry. Got a bunch of changes coming for paid members as well including: -A learning hub with workbooks and tutorials -My newest QRG book (free to paid members) -Twice monthly group chats to discuss how AI is changing Search & learn new things Things will look a little different over the next few weeks as I do more to organize our private area. I so much ♥️ this amazing community. Ty everyone!
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Tenny Jesse retweeted
NEW: I've finished four weeks of research into the latest startup revenues and trending business ideas. I put my all into these and want to give a ton of insights (free). No ads. No aff links. Just 38 updates from the past month. Any shares are much appreciated. Gaps .com 🤝
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At #SEOFOMO Meet-up London frontline with @aleyda & Finn
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Young shoppers don’t seek out brands, brands come to them - @Reddit, How search marketers can keep up with Gen Z
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Small Milestone and Exciting Updates To SERP Analyzer Pro 🚀 Last week, SERP Analyzer Pro crossed the 100+ user mark 🎉. While the number is fluctuating (hello, early growth rollercoaster! 😅), I’m thrilled to see the tool gaining traction and helping more users optimize their search rankings. We’re constantly evolving, learning, and improving to make SERP Analyzer Pro even more useful. A huge thank you to everyone who has supported so far. Your feedback means a lot, if you have any suggestions or ideas, feel free to drop me a line, I’d love to hear them! Since the last update, we’ve rolled out some significant upgrades. You can "Deep Scan" for a detailed SERP analysis. For top 100 rankings, with just a couple of clicks, you can now access 1️⃣ Metadata Analysis (On SERP Vs On Page) 2️⃣ Content Analysis (Page St, Rich Media, Published Date & More) 3️⃣ Link Analysis (All Internal & External Links) 4️⃣ Technical Analysis (Just Status Codes Now, more coming soon) All available in both eagle-eye overviews and granular individual views + you can download into an Excel File. * FYI, we're still in beta :)
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Have you tried SERP Analyzer Pro yet? It’s free and available on the Chrome Store serpanalyzer.pro/
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TikTok Search New Feature, “Search Inspirations” Recipe videos grouped by topics
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Today we shared an update to our site reputation abuse policy. See our blog post for more details on what changed and why: developers.google.com/search…
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Tenny Jesse retweeted
I know I'm weird about this stuff but man, I really love the Changelog we built on Gaps reports. If for no other reason than it's fully automated. Sites being added, removed, URLs changed, revenue changed, etc. All done without any human input. Right now as we're building out the reports it's a bit messy (a new site gets three entries) but in the future, each individual detail should be more of a big deal. For example, HotelEngine recently rebranded to just Engine .com (so we changed their URL). Seeing that in the changelog will hopefully be a big deal to someone in the travel space. Lots more of these throughout. Happy to share if there's interest :)
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