It's official, Google AI Overviews link to its own search results :/ seroundtable.com/google-ai-o… used @lilyraynyc screenshot

And here we are 5 years later and I still feel the same way about consumer DNA tests, and apparently the entire board of 23andMe now agrees. Massive yikes incoming.

☁️ 𝗦𝗲𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝘁𝗼 𝗮 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗼𝘂𝗱 𝗣𝘂𝗯/𝗦𝘂𝗯 𝘁𝗼𝗽𝗶𝗰 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗳𝗿𝗼𝗺 𝘀𝗲𝗿𝘃𝗲𝗿 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿𝘀 ☁️ ✨ 𝗣𝘂𝗯/𝗦𝘂𝗯 𝗣𝘂𝗯𝗹𝗶𝘀𝗵 𝘁𝗮𝗴 connects GTM with Google Cloud services, enabling you to send event data from your GTM containers to your cloud infrastructure. 👉 𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗵𝗲𝗿𝗲: stape.io/blog/pub-sub-publis… A common use case of the Pub/Sub Publish tag is 𝗱𝗮𝘁𝗮 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀. For instance, if you're tracking certain events (like 🛒 purchases, ✍️ sign-ups, etc.), you may want to push this data into Google Cloud for further processing, analysis, or integration with other systems. Using Pub/Sub, you can route these events into Google Cloud services like BigQuery for analytics or into a Google Cloud Function for custom processing. 💡 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: You want to track user purchases on your e-commerce website and automatically push that data to your cloud infrastructure, where it gets processed to trigger downstream workflows like order fulfillment or sending customer notifications. 💬 In case you have any questions, leave a comment below!