Today is my last day at Ahrefs after 6.5+ years. Incredibly proud to have helped shape such an amazing product. I plan to do some consulting and build some things. Let me know if you need help. Potentially open to the right in-house opportunity. Likes / shares appreciated🙏

Hate it because it's not a good take. Yes, they transfer a tiny amount of authority. But they don't support hreflang, crawl priorty, last mod, or as many pages. Try this with a big site and have thousands of these html pages with all the links. Bunch of useless pages.

The joys of running events and a conference. This morning was all Tech SEO Connect things with Matthew Kay in Durham, NC. Getting things locked and finalized. Back to work for a few hours, and then headed to Pendo tower in Raleigh to put on the Triangle SEO Meetup event tonight, also with Matthew and JR Oakes. Really appreciate Timothy Wilson and the Pendo folks hosting us in their amazing venue! This kind of stuff can be exhausting, but the end result and community built is amazing. Rule 1, don't try to do everything yourself. Find people to help. 😂

Join us Tuesday at Pendo for The End of Marketing as We Know It: Perspectives from the C-Suite, co-hosted with AMA Triangle.

A lot of resources can be wasted trying to measure everything. Sometimes it's best to just do what you think is right, but be flexible enough to pivot on certain things if that is what the data shows. I gotta say, reading this reminded me of @timsoulo, who is great btw.

Important topic and I'm curious the result. Also, I'm about to fill it out.

I don't like getting political, but come on. Call a thing what it is. I'm not "the enemy". 1st amendment, free speech. It's a thing, whether the president wants to believe it or not. Also, he's in the wrong for labeling it incorrectly...

The whole AI > SI thing reminds me of working in corporate. Everyone wanted to name things their own way so they have no competition when they measure against the wrong things and so that some exec can put their name on it and say they did something. It's absurdly incompetent. Call a thing what it is! Right now we're confusing the entire vocabulary for years to come. What they call SI is actually already called ASI. These are defined and settled terms, or they were... -ANI (Artificial Narrow Intelligence) = we are here. -AGI (Artificial General Intelligence) = human level -ASI (Artificial Super Intelligence) = what they just rebranded SI and this is supposed to be smarter than all of human intelligence combined. We're not even close.

It's kind of crazy that Tech SEO Connect is one month away and we haven't even announced it. We'll be in Durham, NC on November 5th-6th. Early ticket sales have never been this strong. People want to come back, which is awesome! I guess that's what happens in year 3 when you run an amazing and super fun conference. We do want new people to come to the conference, so this is me saying get your tickets before they're gone. techseoconnect.com/

Manually in 2026? Nah, my AI is scraping, documenting, citing it's source, and checking if the citation actually exists. If all that fails, we're all screwed anyway...

Watching OpenAI DevDay, I kept thinking about how early @letaidocom (Letaido) / Agent A from Ahrefs brought together many of the capabilities now getting the spotlight. Here are five capabilities Letaido offered back in April: 1. Always-on infrastructure. A dedicated environment where work can just keep on going, even if your laptop isn't open. 2. Shared workspaces to build together as a team. 3. Persistent memory so you have more context. 4. Agents that plan and execute multi-step tasks. They break down tasks and just keep working until things get done. 5. Software, apps, and dashboards that you can publish live to the web or for internal use. Letaido also offers native access to Ahrefs data through your connected account, plus a choice of AI models. Check it out at letaido.com/ #ahrefspartner

Taking a break, but there are still a couple hours left to ask me things!

It has begun. For the next several hours you can ask me anything on this /r/seogaps AMA. teddit.net/r/seogaps/comment…

This isn't widely supported by crawlers yet, but it's much better than LLMs.txt and markdown as separate files... This is the more future proof way to do markdown.

I'll be doing an AMA on /r/seogaps this Wednesday. You can drop your questions in advance at teddit.net/r/seogaps/comment…

4 Google spam updates so far this year really says something about the state of the web. There was only 1 in 2025.

The GOAT of technical SEO, ex-Ahrefs and IBM, @patrickstox agreed to run the AMA session in the /r/seogaps community on Sep 30. Here are 3 questions I asked him: - What are the biggest myths now about what helps to improve visibility in AI? - How would you define the AEO or AI SEO Strategist role? - What's your goal now after leaving Ahrefs: building a consultancy or your own agency? This is a good time for you, too, to ask Patrick something you have doubts about in your job, communication with customers, forecasts, assumptions, and so on.

What month is it? 😂

Believe it or not, we [@Ahrefs] have DOUBLED our API/MCP limits on all plans! 🔥 AI is making it stupidly easy for marketers to build their own tools. The bottleneck isn't code anymore, it's quality data. @Ahrefs operates one of the largest marketing datasets in the world, and now all our users can pipe it directly into whatever they're building. Exciting times!

Oh look, more links that no one will click on.